Paid Search & PPC Management Services
Paid search campaign strategies custom fit to grow your business
To drive immediate leads to a new or existing website, paid search is often the most viable option. However, building ineffective campaigns, targeting the wrong keywords, and not optimizing for success can cost businesses in the long run.
If your business is considering paid search or looking to improve your existing campaigns, our team can help with ad strategy, projected ad spend, target keywords, ad creative, and more.
Benefits of Paid Search
More than 3.5 billion Google searches are performed each day and that number is growing exponentially each year. If your company isn't showing up for relevant search queries, paid search can offer much needed visibility and drive conversions.
Numbers to know:
Businesses make an average of $28 in income for every $1 they spend on Google Ads. (Google)
of product searches start on Google. (eMarketer)
of people say paid search ads make it easier to find the information they are searching for on a website or search engine. (Search Engine Land)
Our Paid Search Expertise
Search Engine Marketing (SEM) Audit
Discover the strengths and weaknesses of your current PPC campaigns. Our certified search engine marketing specialists will assess your account performance, ad copy, branded keywords, and more to determine if you are optimizing your accounts to their full potential and identify areas where you can improve your ad presence and reduce costs.
Search Engine Marketing Strategy
Our experienced team of paid search specialists provides SEM consulting and strategy to establish a strong foundation for any new paid search campaign. From ad spend budgeting to ad type and placement, our experts are available to develop an effective paid search campaign strategy focused on a profitable return on ad spend for your business.
Keyword Research and Competitor Analysis
Similar to search engine optimization, our team determines the most effective keywords to facilitate users finding your site. We build a solid foundation by using a variety of research tools and competitor analysis to find the exact keywords that have the highest potential to drive qualified leads and deliver the best ROI.
Campaign and Landing Page Creation
Effective campaign copy and optimized landing pages are critical for getting the most out of your PPC campaigns. We bring together our teams of in-house copywriters, designers, and paid search specialists to ensure your campaigns are optimized and built with search engine marketing best practices to entice the audience you are trying to reach.
Assuming and predicting user behavior without hard data is nearly impossible. We take a scientific approach to paid search by leveraging an array of A/B testing techniques to continuously improve your PPC campaign conversion rates. By comparing variables such as call to actions, offers, ad copy, and more, we can gather the necessary data to truly find out what makes users convert.
PPC Campaign Management & Ongoing Reporting
Let us augment your team and manage all of your PPC campaigns. Our team continuously gathers and analyzes metrics to help you constantly improve. We provide detailed reporting on a monthly basis to determine what's working, what's not, and where to make changes.