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Including chatbots in your digital marketing strategy can help your business save time and money while minimizing human errors. Here are several fool-proof ways to make bots part of your marketing strategy.

CRO aims to increase the overall efficiency of your entire digital marketing strategy, lower your customer acquisition costs, and improve profitability. If your website is optimized for conversion, you will gain an edge over your competitors who have not understood the benefits of CRO or have not put enough time and energy into an optimization strategy.

HubSpot is a one-stop-shop for all small business. We recommend you take it for a spin. In this article, you’ll learn what makes the HubSpot platform one of the best choices for scaling small businesses.

There is no better time than the present to achieve engagement on a more individualized level. Let’s take a look at how some of the biggest (and smallest) sports entities implement DX tools to achieve new engagement.

Hosting a virtual event might involve less physical leg work, but they require more creativity and preparation to make up for a lack of human connection. Learn three ways to master virtual events in 2021.

Here are some of our favorite before & after website transformations, launched by Americaneagle.com in the last few years.

Kentico Xperience 13 is a new version of an already successful platform. The latest updates were carefully designed to enable developers and marketers alike to achieve even greater results. In this article we focus on a couple of the most important developments seen in Kentico Xperience 13.

Americaneagle.com has the privilege of working with innovative technology partners from all around the world. In 2020, our partners have contributed to our blog and provided their expertise and advice on a number of topics across a wide range of industries. Here are 5 of their blogs that you read the most.

A people-first social media marketing strategy can ensure that you’re more in tune with the needs of your employees, customers and influencers. These strategies are for when you’re in a growth mindset that you’re more open to new solutions and opportunities, so use them as part of a plan of action for steady, long-term business success.

Through solutions like SEO, content marketing, email marketing, and paid ads, our digital marketing team of data scientists, technologists, marketers and content creators help countless businesses drive customer engagement and increase their bottom line.

This blog post is a simple introduction to the vast world of content and what this term truly means in the context of content strategy and especially content experience. Use it as a starting point from which to create a dialogue and connect with your users.

Knowledge of social proof and other psychological concepts that drive decision making processes can help us better understand ourselves, our customers and become better marketers.

Roadmaps guide teams during their project journeys and are beneficial to businesses by communicating the team’s plan to decision makers, customers, and partners. Here are a number of reasons why you should begin your roadmapping journey and how you can get started.

In the world of marketing, the COVID-19 crisis presented marketers with new opportunities to engage consumers digitally. We are sharing some digital marketing takeaways from an extraordinary year.

At its core, Salesforce is cloud-based software designed to manage all of your customer touchpoints. Salesforce can be used for sales, customer service, marketing, commerce, and as a CMS. Businesses can interact and connect with their customers using Salesforce, but why should you?

Throughout 2020, our Americaneagle.com staff members and partners have been contributing much of their knowledge and insights on all things digital. We’re counting down the top ten blogs that you read the most this year and taking a look back at the top 2020 Americaneagle.com blog articles.

Keeping your business running at maximum efficiency relies on many things, but now more than ever, one of the most important is the ever-growing implementation of a successful digital transformation (DX). Here are seven ways every business can develop a digital transformation strategy for the future.

Dreamforce 2020, one of the most awaited events for professionals in the Salesforce “ecosystem,” managed to alleviate some of the stress brought by 2020 with several innovative solutions.

It is best to understand how the Google algorithms work and how you can work to stay in front of them with a strong SEO plan focused on visibility and quality content.

While 2020 design trends valued energy and excitement, 2021 design trends are seeking to evoke a sense of tranquility, trust, and transparency among the masses. Let’s take a closer look at 5 designs trends we loved in 2020 and how they’ll shift to meet the needs of consumers in 2021.