Barilla America

An Appetizing Recipe for Digital Success with Barilla

Barilla, an Italian family-owned food company, has grown into one of the most recognized culinary brands in the world. Established in 1877, Barilla pasta and sauces have established widespread popularity in more than 100 countries. Recently, has helped Barilla America to expand their brand’s digital reach via targeted search engine optimization (SEO) and content marketing strategies. The digital marketing team at has deployed keyword strategies to stimulate more organic traffic acquisition to Barilla’s U.S. website. Each quarter, keyword opportunities projecting the highest level of product-related interest are identified within Google Search Console, Semrush, and other agency-specific digital marketing processes. SEO strategies tha...



  • Food & Beverage
Digital displays of Barilla's website featuring pasta recipes and products on a tablet and smartphones with the Barilla logo.

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