Pulmonary Fibrosis Foundation

Optimizing SEO Generates Success for Well Known Nonprofit Organization

The Pulmonary Fibrosis Foundation is a Chicago based 501(c)(3) nonprofit organization dedicated to identifying efficient and effective treatments for Pulmonary Fibrosis, Idiopathic Pulmonary Fibrosis and related lung diseases. By actively engaging the Pulmonary Fibrosis Community, the foundation is responsible for the development of life-saving programs available to those affected by the disease. The Pulmonary Fibrosis Foundation approached Americaneagle.com with a complicated issue. The website contained a wealth of excellent educational content 
and support for those affected by the disease, however, month over month, traffic to the website was declining, as the industry landscape was becoming increasingly competitive.
The Americaneagle.com team began with an in-depth audit and developed a comprehensive SEO strategy, which also included a paid search campaign. The team implemented keyword research, competitive analysis, user experience optimization, content prioritization, and much more. One key component of the paid search strategy included persona targeting of both newly diagnosed and existing Pulmonary Fibrosis patients, which delivered the content to the right users and increased click through rates for the campaign. In the last year, the Americaneagle.com SEO/SEM team has not only met the goals outlined by the Pulmonary Fibrosis Foundation, but has actually exceeded the organization’s objectives by a significant margin. The strategy we developed by has successfully brought new users to the site and increased the website’s ranking on search engine platforms.




  • Associations


  • Accessibility
  • Competitive Analysis
pulmonary fibrosis foundation

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