PPC Management & Paid Search Services

Keyword research is a fundamental contributor to sustained PPC success. Keyword popularity is just one small facet of keyword research. Too often, ad budgets are quickly depleted by underperforming ads that focus on high-cost keywords with the broadest reach. Other factors like the competition level for keywords and choosing keywords with more transactional intent will significantly influence conversion rates and ROAS.

Just like the business landscape today, the digital advertising marketplace is competitive. It is important to understand everything we can about our client’s top competition online. What do your competitors prioritize? Where are they succeeding, where are they struggling? A sophisticated understanding of the competition uncovers many opportunities to advance client ad campaign success.

Strategic planning for PPC campaigns aims to deliver campaigns that are not only relevant and compelling in the moment, but are also aligned with specific business goals. Leveraging the combined talents of our in-house Digital Marketing Strategists, PPC Specialists, Copywriters, and Designers, we build campaigns that are focused on business goals.

Our cross-channel approach integrates branded videos, custom graphics, email campaigns, social media calendars, SEO-optimized landing pages, and more to boost PPC campaign effectiveness. By using feed management tools such as Feedonomics and GoDataFeed for shopping ads, and aligning digital marketing initiatives across channels, we ensure a cohesive brand experience that improves conversion rates, reduces advertising costs, and strengthens your online presence.

Visuals are a key component of effective PPC ads and our graphics team designs ads that stand out. By creating custom graphics that enhance the appeal and engagement of your PPC campaigns, we ensure that your ads capture attention and convey your message in an impactful way.

In the dynamic world of digital advertising, video content is unparalleled for branding. Our graphics team specializes in creating engaging branded video content tailored for video ad campaigns. We aim to produce videos that align with your brand identity and captivate your audience, increasing engagement and conversions.

Americaneagle.com specializes in the design and development of PPC landing pages. Our approach to landing page design focuses on crafting visually stunning pages that resonate with your target audience and convert well. By combining aesthetic appeal with conversion rate optimization (CRO) tactics, we ensure your landing pages not only attract visitors, but have good quality scores and conversion rates for lower costs and higher return on ad spends (ROAS).

At Americaneagle.com, we excel in harnessing audience insights and advanced PPC targeting to ensure your advertising reaches the right audience at the right time. Our PPC targeting strategies effectively layer keyword and competitor research, demographic insights, and in-depth behavioral analysis with cutting-edge AI-driven targeting and bidding systems. This multi-layered approach is further refined through behavioral targeting techniques, utilizing engagement data, search terms, past purchases, customer lists, and abandoned carts to focus ad campaigns on high-converting targets. By leveraging great data sources and AI targeting systems, we significantly boost the effectiveness and conversion rates for PPC advertising.

Analytics Specialists at Americaneagle.com merge multiple data sources with Google Analytics and Google Looker Studio to create clear and real-time reporting dashboards that visualize PPC campaign and website data. This produces a real-time view into PPC campaign performance guiding practical and data-driven optimization strategies for PPC success. These dashboards and automated reporting tools help our PPC teams make informed decisions, enhancing your campaign's effectiveness through data-driven campaign optimizations.

Landing Page optimization is pivotal in converting clicks into customers. Our team focuses on creating landing pages that are not only visually appealing but also optimized for maximum conversion rates. Utilizing insights from conversion rate optimization (CRO) best practices and ongoing performance data, we refine and adjust landing pages to enhance user experience, landing page quality scoring, and conversions.

Bing Ads management is similar to Google Ads, but involves a more meticulous keyword-focused ad strategy. Americaneagle.com is a Bing Ads Partner and performs ongoing campaign optimization, keyword refinement, and performance analytics to achieve improved PPC advertising results. We leverage Bing's unique audience to maximize reach and ROI for your Bing ad campaigns. Bing has more desktop users and a slightly older, more affluent audience. Additionally, Bing may also leverage LinkedIn data metrics for enhanced targeting of professionals. The Bing audience can be valuable for certain industries and may be an additional PPC ad platform recommendation.

Leveraging the power of social media platforms, we create custom advertising strategies and PPC advertising services for Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, YouTube, and more. We focus on audience targeting, creative ad design, and performance monitoring to enhance engagement and achieve results.

Usually we leverage Google Ads and Bing Ads to run remarketing campaigns, but for some businesses a separate remarketing ad platform is leveraged to do a higher level of remarketing and traffic nurturing. Our PPC teams are well-versed at utilizing remarketing advertisement platforms.

We optimize shopping feeds and manage Product Listing Ads (PLAs) for ecommerce platforms, ensuring products are prominently displayed and attractively presented to drive sales and improve product visibility. These can then be utilized to advertise products on different platforms like Amazon, Google Ads, Bing Ads, and more.

Our search ad campaigns on Google and Bing are designed to match your ads with users' searches, ensuring they find exactly what they're looking for. We fine-tune ad copy and landing pages for maximum relevance and conversion rates, directly connecting your offerings with the needs of your audience.

Expanding your brand's reach, our display advertising strategies include crafting visual ads that resonate with your target audience across websites and apps. We focus on strategic placement and creative design to enhance brand visibility and engagement.

Our video ad campaigns harness the power of engaging video content to captivate audiences and boost brand visibility. Specializing in creative storytelling and strategic placement, we ensure your message resonates across platforms, with a particular emphasis on YouTube—the world's second-largest search engine. By leveraging YouTube's vast audience and advanced targeting capabilities, we craft campaigns that not only tell your brand's story but also drive meaningful engagement and results.

For local businesses, we tailor PPC strategies to drive foot traffic, phone calls, and directions. By targeting local search queries and leveraging Google Business Listings to run Local Google advertisements on Google search and Google maps, we help businesses connect with their local consumers in the moments they are searching for their products and services.

Google Local Service Ads boost local businesses' visibility by placing them at the top of search results. At Americaneagle.com, we optimize these local ads to enhance local visibility, showcase reviews, and drive leads for local service companies, giving you a competitive advantage in your local market.

Google offers an all-in-one multichannel advertisement called “Google Performance Max”. This leverages advanced AI machine-learning to target the right people (in-market high converters) in the moments they are most likely to convert. The audience targeting and creative setup for Performance Max campaigns is crucial to ensure optimal performance as this ad type tends to chase conversions, even when the conversions are not the right audience.