Web Analytics & Data Analysis Services

The process of collecting, analyzing, and interpreting website data is known as web analytics. An organized approach to web analytics, maximizing available applications and website data sources, allows savvy businesses to learn important information about website visitors and their behavior. Intelligently deployed, web analytics can provide a clear understanding of the ways specific users interact with your website, what content receives highest engagement, and most impactful navigation and progression toward goal conversions. Web analytics inform the continued optimization of high-performing websites, improve user experience, and lead data-driven decisions to achieve business goals.

Web analytics provide insights that can be gathered from a variety of sources. By aggregating the best of available customer data, sophisticated web analytics take the guesswork out of customer demographics, interests, and behavior within your brand’s website and digital solutions. Our team at Americaneagle.com partners with clients to identify patterns and trends that clearly reveal customer preferences, needs, and pain points. Tailored content priorities and features can then be efficiently deployed to improve overall brand experience with a laser focus on specific customer needs.

The analytics team at Americaneagle.com utilizes a variety of tools for web analytics and data analysis, including Google Analytics, Google Tag Manager, Google Looker Studio, and other industry-leading platforms. These tools allow us to collect and analyze data, create custom client reports and dashboards, and provide actionable insights to help leading brands achieve established business objectives.

Analytics consultation begins with discovery to understanding business goals and identifying the key metrics and KPIs that align with those goals. Data sources are then identified, accessed, and organized. Tracking tags, using tools like Google Tag Manager, are among the technical set-up that is specific to each client and their conversion goals. Specifically, these tags can collect data on user behavior, conversions, and other relevant metrics. We also set up specific goals, events, and custom reports within Google Analytics that can be consistently accessed, monitored, and analyzed by the client team and our analytics experts.

GA4 is the latest version of Google Analytics, designed to provide more advanced features and insights compared to Universal Analytics. Google’s Universal Analytics was discontinued in July of 2023 and is no longer available. GA4 provides improved event tracking, cross-platform tracking, and AI-powered insights. It also boasts a more versatile interface and allows for extremely flexible data analysis. GA4 was built with a renewed focus on user privacy and modern compliance with data protection regulations.

GTM is a tool that allows you to manage and deploy tracking tags on your website without having to modify the website code. It provides a centralized platform for the efficient management of tags that interact with Google Analytics, Google Ads, and more. GTM provides an interface that simplifies the process of adding and updating tags, improving site performance and promoting accurate data collection.

With our clients and their legal representation, we have global business experience prioritizing data privacy and security. We keep up-to-date in the very fluid landscape of global data protection standards and best practices. We use secure technologies and practices to ensure that user data remains uncompromised. Our solutions provide transparency and user control over data collection and use, complying with specified client data protection regulations such as GDPR and CCPA.

Each business chooses metrics and key performance indicators (KPIs) to prioritize. Those choices hinge on specific business goals and objectives. Standard metrics to be considered include pageviews, sessions, bounce rate, conversion rate, and average session duration. Effective KPIs involve the completion of goals, revenue generation, lead acquisition, and customer lifetime value. Our team’s collaborative approach helps clients identify the most impactful metrics and KPIs tailored to their business, then configure tracking and reporting systems to align.

Data analytics empowers intelligent business leaders with a confident understanding of user behavior, preferences, and areas of dissatisfaction. This analytical process enables the identification of website opportunities for performance enhancement, the refinement of content and user experiences, and the deployment of conversion-boosting strategies. Leveraging data-driven insights, we help clients employ tactics such as A/B testing, personalization, and precision-targeted marketing campaigns that elevate conversion rates.

Data visualization involves the transformation of data into visual elements like charts, graphs, and dashboards. This visual representation can simplify and efficiently communicate intricate data, facilitate the detection of patterns and trends, and foster the generation of data-driven insights. By offering a concise representation of data and analytics, data visualization empowers brands to make well-informed decisions, enabling rapid assessment of performance and focused implementation of responsive strategies.

We provide a scheduled cadence of reports and website performance insights based on each client’s preferences and business needs. Typically, members of the team at Americaneagle.com offer client partners either monthly or quarterly reports with detailed analysis and recommendations. We have also provided weekly reports to best support the agility needs of some clients, or throughout designated high-volume times of the year (like holiday season).

Yes, we create custom dashboards and reports tailored to the business needs of our clients, using tools such as Google Looker Studio. We work alongside each client to identify the key metrics and KPIs that align with specific business. Then, dashboards and reports are created to provide brand teams and their leadership a clear and concise view of important data.

Creating a data-driven strategy begins with a thorough and streamlined business discovery session, aimed at precisely defining and representing the unique business objectives of our client. We collaborate to pinpoint the pivotal metrics and key performance indicators (KPIs) that align with these objectives and establish intelligent tracking systems. Subsequently, we gather and analyze data to extract insights into user behaviors, preferences, and pain points. Armed with these insights, we craft a data-driven strategy, complete with actionable recommendations tailored to advance the achievement of business goals.

Web analytics empowers brands to make data-driven decisions to refine strategies and budget allocation. These decisions can be led by performance analytics from specific digital marketing campaigns, including traffic sources, user engagement, and conversions. By analyzing this data, brands can identify which campaigns are performing well and where there are opportunities for improvement. Data analysis alongside our clients consistently contribute to the achievement a higher return on digital marketing campaign investment.

Americaneagle.com has built a seasoned analytics team that has consistently played a pivotal role in client success across diverse industries. Each partnership is uniquely shaped by the requirements of our clients. We personalize our expert assistance and consultancy services for web analytics and data analysis. This encompasses everything from setting up and implementing analytics solutions to deriving actionable insights from data, crafting tailored reports and dashboards, creating data visualizations, and providing continuous support and consultancy. Our team of Google-certified data professionals are ready and able to address all client data analytics and analysis demands across the spectrum of available digital marketing channels.