It's vitally important
to have insights into the user behavior happening on your website and
applications. This information is valuable when determining your website's
return on investment and when shaping future enhancements around user behavior.
The data that has been collected and analyzed can help marketers find insights
regarding their consumers – especially when trying to figure out which content
is working and which is not.
In this episode, we explore the importance of
auditing your website’s analytics. To do so, our host, Taylor Karg, speaks with
Simon Mandel, Digital Strategist at Americaneagle.com and Charles Ro, Data and
Analytics Strategist at Americaneagle.com. Together, they get into everything about data quality,
common issues with analytics, the main components of a data quality audit, how
often you should audit your analytics, and so much more.
If you’re not sure where your website’s
analytics stand, let Americaneagle.com help you. Our analytics team is offering a paid Data
Quality Audit where they’ll take a deep dive into your website’s analytics
including an analysis of compliance issues, an evaluation of data quality, and
much more. To get started on next steps of the Data Quality Audit, click here.
Join us again for Part 2 of this discussion,
titled The Risks and Rewards of Your Analytics, coming soon.
Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Americaneagle.com Studios on YouTube.
For captions, click "CC" within the video player. To read the transcript of this episode, click the transcript link within the description of the video on YouTube.
Connect with:
- Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube
- Taylor Karg: LinkedIn
- Simon Mandel: LinkedIn
- Charles Ro: LinkedIn
This podcast is brought to you by Americaneagle.com Studios.
About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.
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