FedChoice Federal Credit Union
New Site Allows Visitors a Clear Call to Action Based on a Variety of Factors
FedChoice Federal Credit Union partnered with Americaneagle.com for the redesign, enhancement, and hosting of their public site and intranet. FedChoice Federal Credit Union is a full-service, member-owned, not-for-profit financial cooperative committed to being the lifetime financial institution for its members. The newly redesigned FedChoice website has a redirected focus to make the site more targeted toward the financial needs of federal civilian employees and their family/household members, while also instituting best practices for architecture, navigation, internet SEO and development. The website also serves as a portal for both financial and other information to members and the visiting public. The overall goal of this website redesign project was to create a website that serves as a highly functional and visually appealing tool to allow members and visitors to access information and to portray a clear message of what FedChoice is. The new website allows visitors a clear call-to-action based on membership or non-membership, as well as access to contact information, branch and ATM locations. Any unnecessary redundancy was eliminated, allowing a more streamlined process so that members may get to important pages within three clicks or less.