Genesis Health Clubs
Modernizing the Digital Experience for a Growing Fitness Brand
Genesis Health Clubs is one of the largest privately held fitness club organizations in the United States, operating more than 80 locations across 11 states. The company offers fitness facilities, group classes, personal training, and wellness amenities through a growing network of health clubs. As Genesis continued to expand, its website became an increasingly important tool for helping prospective members explore nearby clubs, compare amenities, view class offerings, and learn about membership options. The existing website was built on an outdated custom CMS that limited flexibility and made content management increasingly difficult as the organization grew. Important information was spread across multiple platforms, including HubSpot, while club-specific content, c...
