Composite Panel Association
Laminating Success with a Solid Digital Foundation That Drives Membership Engagement
The Composite Panel Association (CPA), represents the North American composite panel industry on technical, regulatory, quality assurance, and product acceptance issues. CPA members include 30 of the leading manufacturers of particleboard, medium density fiberboard, and hardboard. Together, they represent more than 92% of the total manufacturing capacity in the US, Canada, and Mexico.
Challenges
To continue effectively supporting both producers and users of industry products, CPA needed to overcome the following challenges:
- Outdated website and CMS that required urgent updates
- Limited database integration capabilities
- Custom CMS solution also serving as the association management system (AMS), creating inefficiencies due to dependency on a third-party developer
- Minimal ability for employees to manage the site without third-party developer support
- Lack of scalability and internal management options
- Need for a modern AMS with single sign-on functionality
- Desire to better promote their members and products
Solutions
To enhance its overall website experience, CPA sought Americaneagle.com’s expertise. A thorough and detailed discovery phase led to the recommendation of a WordPress site that would capably integrate data from the proposed AMS, MemberClicks. The site was built to serve two primary audiences, the association members and those who seek the association’s products.
To provide a successful member-focused experience, Americaneagle.com worked collaboratively with CPA and MemberClicks to identify custom solutions to the association’s complex data relationships. The build-out required data mapping configured for parent companies and their multiple locations as well as a number of individual brand and member profiles. The new site was designed to deliver gated content across tiered access levels for each member type.
Now, members are able to regularly access the redeveloped site for detailed industry reports. WordPress functionality allows the CPA team to easily share content, both gated and public, on topics such as safety or economic shifts. The news section of site integrates and repurposes features that the team develops for the monthly email newsletter.
For site traffic outside of the member base, the primary objective was to ensure the revamped product finder successfully served customers. Many of the CPA site users are large retailers, product designers and corporate purchasers who are searching for product solutions. They are expecting to find the best composite panel products for their specific need. The site’s product finder must unfailingly point users to the right association members and their uniquely appropriate products.
To amplify the industry’s strong reputation, as well as each participating member’s business success, the CPA certifies its members in select environmental, quality and efficiency categories. These certifications are highlighted throughout the site and provide consistent affirmation of the quality represented by the association’s members and their products.
Since partnering with Americaneagle.com on the new website solution, CPA has been able to internally manage membership, content, the product finder and industry promotion with consistent success. Membership has appreciated a website that mirrors the elegance and sophistication of their products.
Enhance Member Experiences with a Scalable Association Website
