Barr, Inc.
Building a Modern Ecommerce Experience for Warehousing Supplier
Barr, Inc. operates two businesses, Barr Refrigeration and RackingDeals.com, providing comprehensive storage, distribution, and material handling solutions from their headquarters in Oshkosh, Wisconsin. Together, the two companies offer a wide selection of storage and refrigeration solutions to serve warehouses, manufacturers, and distribution centers across the Midwest. While operating as two distinct brands, each with their own website, there was some overlap in how services were presented across the two sites. Company leaders wanted to redevelop both sites to update the user experience and create a clearer distinction between the two businesses. Leaders also wanted to introduce ecommerce capabilities to the RackingDeals.com site for the first time. The project's ma...
