Millennium Surgical Corp.
Reimagining Digital Product Catalog Accelerates Surgical Instrument Sales
Challenges
The main product website for Millennium Surgical Corp., www.surgicalinstruments.com, was recognizing limitations within its aging website technology. Because the website was not originally built to include a modern content management interface, the internal team had grown increasingly reliant on third-party developers for edits and updates.
Millennium Surgical Corp. prioritized a website redevelopment initiative that would maximize a digital commerce platform to improve their online shopping performance and quote request capabilities. The chosen ecommerce platform would also need to provide the internal team with access, training, and capabilities to achieve successful independence for ongoing website management.
Solutions
A successful agency relationship with Americaneagle.com had been established by the parent company of Millennium Surgical, Avalign Technologies. The confidence built by that relationship made Americaneagle.com the choice as development partner for next-generation digital solutions at surgicalinstruments.com.
BigCommerce was selected to be the ecommerce platform at the core of Millennium’s new website and online catalog. Scalability and the ease-of-use of its interface were leading factors in that decision. There are no limits within BigCommerce in regard to catalog size or web traffic, allowing digital storefronts to capably scale to serve growing business needs. Editing and maintaining storefronts in BigCommerce is also as intuitive as it gets, logically blending extensive product catalog capabilities with no-code website management. The mobile-first approach of BigCommerce provided advantages in serving the growing percentage of mobile customers as well.
For years, Millennium Surgical had developed product spreadsheets and image assets for print catalogs that had never been integrated into their online catalogs. Those thorough product details, descriptions, and images are now intelligently fed to the website as well. The new digital solutions showcase the thousands of instruments and products offered by Millennium Surgical in an intuitive, informational, image-centric, and customer-first online catalog.
The new site also offers customers several ways to request a quote. The premier B2B quoting app for BigCommerce, B2B Ninja, is being used throughout the site. This integrated app seamlessly compiles catalog and customer data to execute an automated quoting process via email.
Americaneagle.com helped acclimate the internal team at Millenium Surgical to the BigCommerce editing environment. Now, the team is confidently managing the day-to-day updates across the website. Their alignment of online and offline campaigns has been greatly enhanced. The timing of home page features is consistently coordinated with specific customer promotions and email campaigns.
