Historically, manufacturing has not been a digitally-focused industry. In the world of manufacturing, companies commonly prioritize traditional offline marketing methods such as tradeshows and advertising in industry publications, often neglecting their online presence. These days, as Bob Dylan would say, “the times they are a-changin.”
The Digital Evolution of Manufacturing
Today, a manufacturing website is a must and it needs to do more than just provide information about the company and contact details. It should also be well-designed and help generate profits. A well-designed manufacturing website needs to have a simple and straightforward process for potential customers to select products or services.
Americaneagle.com understands the challenges that manufacturing companies face when it comes to their online presence. Being able to work with all kinds of catalog sizes, along with faceted search and API integrations, are a must for any modern online B2B shopping experience. Optimized ecommerce for wholesalers and manufacturers is a staple with the BigCommerce platform.
As a BigCommerce Elite Partner and Omnichannel Certified Partner, we have demonstrated a superior level of knowledge and success in developing BigCommerce websites. We create and maintain customer relationships with innovative design and user-friendly tools for B2B success. Americaneagle.com is also BigCommerce BigDev Certified, meaning our development team has undergone a rigorous, multicourse bootcamp that tested our knowledge of the BigCommerce platform. Our website design and development services are crucial for the success of leading manufacturers and distributors.
With global B2B ecommerce projected to surpass $3T by 2027, there is a growing need for responsive design, faceted search, and B2B themes.
Check out our BigCommerce development services if you’re in need of a world-class, high-performing website.
Why Choose BigCommerce for Manufacturing Website Design & Ecommerce Success?
Integrated B2B Ecommerce and Wholesale Features
For intuitive management of B2B ecommerce, BigCommerce offers specialized tools such as customer groups and options for buyers, tiered pricing, bulk pricing discounts, and the ability to handle large orders. In addition, you can create corporate accounts that offer personalized pricing options, reorder options, special pricing, discounts, quotes, and more. These tools are essential for manufacturers selling to retailers or distributors.
Scalability and Robust Infrastructure
BigCommerce is a powerful platform built to support the growth and development of manufacturing businesses. It not only scales easily with your business but also guarantees high uptime and enterprise-level security, providing peace of mind as you expand. With a 99.99% uptime guarantee, your storefronts stay operational and accessible to customers 24/7, even during busy traffic times.
The platform's advanced security features, such as PCI compliance and DDoS protection, protect your business and customer information, ensuring a safe shopping experience. Additionally, BigCommerce's ability to support multi-storefront operations and global ecommerce growth makes it a top choice for businesses aiming to expand into new regions and markets. You can manage multiple storefronts, currencies, and languages from one platform, simplifying operations and improving customer experiences worldwide.
For businesses looking for expert help, BigCommerce web design companies in the US focus on building customized, high-quality storefronts that match your brand and business objectives. These professionals can help you utilize the platform's flexibility and openness to create and execute a scalable ecommerce solution that fits your specific needs.
ERP and Inventory Integration
Integrating BigCommerce with ERP, CRM, and PIM systems is a game-changer for manufacturers, enabling seamless operations and increased efficiency across the board. Here's how these integrations benefit your business:
Benefits of Connecting ERP, CRM, and PIM Systems
- ERP Integration: Connecting BigCommerce with ERP systems like NetSuite or Acumatica ensures a seamless flow of data between your ecommerce platform and backend operations. This integration automates tasks such as inventory management, order fulfillment, and production planning, reducing manual effort and minimizing errors. It also offers real-time visibility into stock levels, ensuring accurate product availability and preventing overselling.
- CRM Integration: Integrating with CRM systems like Salesforce or HubSpot helps you centralize customer data, track interactions, and personalize the shopping experience. With a connected CRM, you can run targeted marketing campaigns, improve customer service, and strengthen relationships by using insights into customer behavior and preferences.
- PIM Integration: A PIM system ensures that your product data remains consistent, accurate, and current across all sales channels. By connecting BigCommerce with your PIM, you can simplify the management of product information, including descriptions, images, and specifications. This is especially helpful for manufacturers with large product catalogs, as it makes maintaining and updating listings across multiple storefronts easier.
Example Integrations
- NetSuite: Automates financials, inventory, and order management, ensuring a unified view of your business operations.
- Acumatica: Provides robust ERP capabilities tailored for manufacturers, including production and supply chain management.
- Salesforce: Enhances customer relationship management with advanced analytics and marketing automation.
- Akeneo PIM: Centralizes product data management, making it easy to deliver consistent and compelling product information across all channels.
Enhanced Ecommerce Features
With these integrations in place, you can further optimize your BigCommerce store by using features like faceted search to enhance product discoverability and product listing services to make your catalog more search engine friendly and engaging for customers. Additionally, collaborating with BigCommerce ecommerce website design experts can help you create a storefront that not only looks great but also works flawlessly with your integrated systems, providing a superior shopping experience for your customers.
Benefits of BigCommerce Product Configurators
BigCommerce product configurators empower businesses to offer custom product builds, giving customers the ability to personalize items to their exact preferences. Whether it’s designing a custom sign, selecting product features, or creating unique combinations, these tools enhance the shopping experience by making it interactive and tailored. With a BigCommerce product designer, businesses can showcase real-time previews of customizations, helping customers feel confident in their choices and boosting conversion rates.
What sets BigCommerce apart is its seamless support for third-party apps and API integration. This means you can connect your BigCommerce sign designer tool or other product configurators with existing systems, ensuring a smooth workflow and enhanced functionality. From simplifying inventory management to streamlining order processing, these integrations make it easier to scale your business while delivering a standout customer experience. With BigCommerce product configurators, you can turn customization into a competitive advantage.
Americaneagle.com’s BigCommerce Website Designs for Manufacturers
At Americaneagle.com, we are BigCommerce development experts. Our team of nearly 100 skilled developers empowers us to deliver impactful, innovative solutions for manufacturing companies. We have vast experience working with major ERP, CRM, and POS systems, and have successfully built and customized numerous APIs and connectors across various platforms. For any B2B company with complex ecommerce requirements, we are well-equipped to handle your needs. With our expertise in BigCommerce ecommerce development, combined with our top-notch design and support services, we help position your business for success.
We have successfully implemented BigCommerce for many manufacturers, including:
Berlin Packaging
Berlin Packaging transformed their ecommerce presence with a sleek BigCommerce custom design and advanced functionality. The updated site features a dual-cart system for regular purchases and personalized pricing, along with a robust faceted search BigCommerce tool for easy navigation of 40,000+ products. The advanced functionality streamlines the B2B buying process and the Americaneagle.com team revolutionized Berlin Packaging's online shopping experience with a sleek interface, easy navigation, and custom integrations. Customers can now easily browse and purchase any of the 40,000+ products available.
Klogs Footwear
Klogs Footwear faced declining traffic and conversions due to poor digital marketing results. Klogs and Americaneagle.com joined forces to revamp and boost Klogs' digital marketing strategy with audits of Google Ads, SEO, and social media. The collaboration improved data consistency and boosted their online presence with a focus on BigCommerce ecommerce website design and enhanced marketing efforts, leading to excellent results. Americaneagle.com also performed technical and content audits to identify issues that needed to be resolved for better SEO. Additionally, a thorough evaluation of Klogs' Facebook and Instagram accounts was conducted to assess their social media presence. By conducting digital marketing audits and making necessary improvements, the shoe retailer now has control over their marketing efforts and is seeing excellent results.
Remington Industries
Remington Industries partnered with Americaneagle.com's digital marketing team to enhance their online visibility, search engine rankings, and boost direct ecommerce sales. To achieve these results, our dedicated digital marketing team created a needs assessment for the new website and developed a customized marketing strategy. An SEO roadmap was implemented with strategic keywords, effective title tags, and relevant content. New email marketing templates were designed to align with the website's BigCommerce custom design and a content calendar was created to provide valuable information to interested web visitors on a regular basis.
RDO Equipment CO.
RDO Equipment Co. chose Americaneagle.com for their extensive experience in implementing a range of digital solutions. By integrating Sitefinity with BigCommerce ecommerce website design, they created a powerful, all-in-one platform. This optimized their web presence and enhanced functionality for a seamless user experience.
John M Ellsworth Company, Inc.
John M Ellsworth partnered with Americaneagle.com to enhance their website and maintain a competitive edge. By implementing BigCommerce custom design, the site now features a user-friendly product listing page with filters and a streamlined checkout process, including PayPal integration for convenience.
Striping Service and Supply
Striping Service and Supply sells a wide range of road safety and pavement marking products. Their top-notch devices are designed to ensure the safety of workers and motorists, along with the protection of equipment, during road construction projects. They chose Americaneagle.com to create a product-catalog website that perfectly showcases their business and sets the stage for future ecommerce success and growth, powered by BigCommerce responsive design.
Albanese Candy
Albanese Candy faced challenges with content management and user experience before partnering with Americaneagle.com. Their outdated website made updating products, images, and pages difficult, while also delivering a subpar customer experience. By implementing BigCommerce custom design, Americaneagle.com created a new website with customized product features, including a product detail page (PDP) that displays items as individual or parent/child items. Americaneagle.com, after implementing BigCommerce, ensures customers can easily navigate Albanese's products, providing an exceptional user experience.
Key Features of BigCommerce Website Design for Manufacturing Companies
Detailed Product Information
A manufacturing website's product catalog is a vital part of their online presence, acting as both a showcase and an information center for customers. It not only displays the company's products but also offers B2B buyers the detailed information they need to make a purchase. To improve the user experience, the website should include BigCommerce product listing services with easy organization, category filters, and BigCommerce template design for a professional appearance.
Key elements include high-resolution images, detailed descriptions, and technical specifications. Additionally, integrating spec sheets, product variants, and PDF downloads ensures customers have access to all necessary resources, such as product guides or data sheets, to make well-informed decisions. These features create a smooth and efficient shopping experience tailored to the needs of B2B buyers.
Bulk Pricing Options
The ability to provide tiered pricing for bulk orders is crucial for a manufacturer’s website. This feature can drive larger orders and serve B2B customers who may need products in substantial quantities. B2B tiered pricing functionality plus configurable product bundles is essential. BigCommerce enables businesses to offer lower prices based on the quantity of items purchased, which is especially helpful for wholesalers and manufacturers handling large quantities of products.
ERP Integration
Integrating the website with an enterprise resource planning (ERP) system is vital for real-time inventory management, order processing, and customer relationship management. This integration helps in streamlining operations and it provides accurate information to customers. BigCommerce offers several options for ERP integration to enhance the functionality of a manufacturing company website. They provide pre-built integrations with leading ERPs in their app marketplace, allowing seamless connection between the ERP system and the BigCommerce website. By integrating their ERP system with BigCommerce, manufacturing companies can improve efficiency, customer service, and synchronization of real-time data.
Responsive Design
BigCommerce provides seamless, responsive templates in their theme marketplace that automatically adapt to ensure an optimal shopping experience across all devices, including desktops, laptops, tablets, and mobile phones. Using BigCommerce premium templates allows businesses to avoid creating separate web and mobile versions, simplifying the development process while keeping a professional and user-friendly interface.
This feature is especially important for B2B buyers, who increasingly rely on mobile devices to browse and make purchasing decisions. A responsive design ensures that these buyers can easily view, navigate, and interact with the online store, regardless of screen size. Americaneagle.com has extensive experience with BigCommerce responsive design and BigCommerce premium templates, and we’re happy to discuss how we can enhance your web presence to meet your audience’s needs.
SEO and Content Marketing Tools
BigCommerce provides a robust suite of SEO and content marketing tools designed to help manufacturing companies enhance their online visibility and reach. These tools include built-in SEO features, content marketing capabilities, and seamless integration with analytics tools. Notably, BigCommerce offers built-in schema markup, 301 redirect support, and SEO-friendly URLs, all of which are essential for improving search engine rankings and ensuring a smooth user experience.
With these features, manufacturing companies can optimize their websites for better visibility while maintaining a professional and user-friendly structure. Americaneagle.com, an experienced SEO agency, has a proven track record of helping clients leverage these tools effectively. We can assist you in implementing your website with BigCommerce to maximize its SEO potential and drive measurable results.
Enhanced UX with BigCommerce Faceted Search
BigCommerce faceted search transforms how businesses with large product catalogs operate, providing customers with a faster, more intuitive way to find exactly what they need. By enabling users to filter products by attributes like size, color, price, or brand, faceted search on BigCommerce simplifies the shopping process and cuts down browsing time. This sophisticated filtering system not only improves user experience but also increases conversion rates by helping customers quickly find their desired items. With BigCommerce faceted search, even the largest catalogs become easy and efficient to navigate.
FAQs About BigCommerce Website Design for Manufacturing Companies
Are BigCommerce themes for manufacturing brands customizable?
BigCommerce B2B themes are customizable and they allow you to modify colors, fonts, and layouts to match your brand identity. If needed, you can access HTML and CSS to make more in-depth customizations as well.
Does BigCommerce offer any industry-specific design templates for manufacturing companies?
Many of the BigCommerce themes are versatile and can be easily adapted to fit the industrial and manufacturing industries by using different color schemes, high-quality images, technical layouts, and industry-appropriate fonts.
Can manufacturing processes and facilities be showcased on our BigCommerce site?
The rich content features on BigCommerce allow you to create galleries, slideshows, and videos that highlight your manufacturing processes and facilities to help build credibility and trustworthiness with your customers.
Can you provide downloadable product manuals and technical sheets directly on our product pages?
BigCommerce makes it easy for your customers to access important information. You can easily add downloadable files like product manuals and technical sheets directly to your BigCommerce product pages.
Is a BigCommerce site design user-friendly for both retail and wholesale customers?
Yes, there is a clear navigation structure that uses intuitive design elements and detailed filtering options. Additionally, you can have separate sections or customer groups for retail and wholesale clients to tailor the browsing experience to each audience.
Can a product configurator be configurated into our BigCommerce website for custom manufacturing orders?
Yes, you can easily integrate third-party product configurator apps or create a personalized solution using BigCommerce's API to meet your unique requirements.
How does BigCommerce handle mobile responsiveness for manufacturing websites?
Mobile-responsive BigCommerce themes are designed to automatically adapt to any device, guaranteeing that your website will always look and perform perfectly. This is especially important for B2B buyers who frequently utilize tablets and smartphones.
Are there any limitations on the number of categories or products in a BigCommerce manufacturing site?
No, BigCommerce's extensive product catalog includes numerous categories and products, allowing your online store to thrive.
Can a customer portal be created on BigCommerce that allows clients to view past orders and manage their information?
BigCommerce allows you to easily create accounts, access order histories, track new orders, and manage your information all in one place.
How does BigCommerce support custom design for manufacturing websites?
BigCommerce provides powerful tools and features to enable custom design for manufacturing websites. With the help of a BigCommerce website designer, businesses can build tailored storefronts that highlight their unique products. BigCommerce also offers custom product configurators, allowing manufacturers to provide personalized product options and simplify the ordering process. Its flexible APIs and integration options make it easy to implement advanced design features that meet the specific needs of manufacturing businesses.
Can we showcase configurable products with a product designer tool?
Yes, BigCommerce makes it easy to display configurable products using a product designer tool. These tools enable customers to customize products in real-time, whether it’s choosing materials, colors, or features. BigCommerce’s platform supports third-party integrations, ensuring that your product designer tool works smoothly with your store. This feature improves the shopping experience and helps businesses stand out with interactive, customer-focused design options.
Do you offer BigCommerce site design support in the USA?
Absolutely! BigCommerce design support is readily available in the USA, with expert BigCommerce website designers who can help you create a professional, high-performing online store. Whether you need a custom design, theme customization, or advanced functionality, BigCommerce’s network of designers and developers can bring your vision to life. From small businesses to large enterprises, BigCommerce design services are tailored to meet your unique needs.
Why Partner with Americaneagle.com for Your Manufacturing Ecommerce Solution?
If you have a manufacturing website and are looking to revamp it, Americaneagle.com is your go-to BigCommerce development agency. With years of experience and a proven track record, we specialize in creating high-performing, custom BigCommerce websites tailored to your business needs. Here’s why we’re the right choice:
- Elite Partner Status: As a BigCommerce Elite Partner, we have access to exclusive resources and tools to deliver top-tier solutions.
- BigDev Certified: Our team is BigDev certified, ensuring expert-level development and implementation of your BigCommerce store.
- UX, SEO, and Custom Integrations Expertise: From enhancing user experience and optimizing for search engines to implementing seamless custom integrations, we cover all aspects of your BigCommerce design and functionality.
Call our team at Americaneagle.com at (877) 932-6691 or fill out our brief Contact Us form to discuss your BigCommerce web design needs today!
