Google Data Studio is now known as Looker Studio. We look at the change and where this will lead with integration with ot... Read More

Americaneagle.com's Charles Ro, Data and Analytics Strategist, talks about various ways to prepare for GA4.... Read More

The data game is changing and it’s paramount that your website be set up for success.... Read More

Three actions you should take after your data quality audit is complete, as well as what the risks and rewards of those a... Read More

A data quality audit is a process which uses various tools to evaluate a website’s data gathering accuracy.... Read More

It's vitally important to have insights into the user behavior happening on your website and applications.... Read More

Google Analytics 4 is set to completely replace Universal Analytics, the world’s most widely-used analytics tool.... Read More

Google announced a new version of their analytics platform referred to as Google Analytics 4. What you need to know about... Read More

Throughout the last few years, technology has seen significant changes. These changes have affected the way we speak, lis... Read More