Every Sitecore Symposium offers a look at where the platform and the larger digital experience landscape are headed. This year, that conversation is taking on some interesting new dimensions.
The theme for Sitecore Symposium 2026 is Marketing Rewired, an appropriate backdrop as AI begins to change how marketers create content, manage digital experiences, and help new audiences discover their brands.
Ahead of the conference in Orlando, the Americaneagle.com team of Sitecore MVPs gathered on The Sitecore Water Cooler podcast to discuss what they're watching for at this year’s event. From Scrunch and agentic marketing to real-world SitecoreAI transformations, here’s what will have their attention.
For captions, click "CC" within the video player. To read the transcript, click the transcript link within the description of the video on YouTube.
What’s Next for the Sitecore Platform?
For the Americaneagle.com team, one of most exciting parts of attending Symposium is the opportunity to better understand the Sitecore product roadmap. New features matter, but we’ll also be watching closely for how the individual pieces of the platform are beginning to fit together and where Sitecore intends to take them next.
AI will naturally be at the center of that conversation. One important area to pay attention to is how Scrunch becomes integrated into the broader Sitecore ecosystem, particularly across the CMS, publishing experience, and emerging AEO and GEO workflows. Our team is particularly interested in how SitecoreAI can better connect more of the work surrounding AI-generated content.
That could mean more agentic workflows in which marketers use natural language to build briefs, launch projects, inventory existing content, create pages, and receive personalization recommendations. Developers, meanwhile, will be watching how AI-assisted tools can accelerate initial setup, component development, integrations, and other parts of the Sitecore development lifecycle.
The team will also be looking for updates across “Marketplace 2.0,” the content editing experience, publishing services, workflow and governance, and digital asset management (DAM). Each represents another piece of how the Sitecore platform is evolving, and Symposium should offer a clearer picture of what’s changing and what customers can expect next.
Bringing Real Sitecore Transformation Stories to Symposium
The Americaneagle.com team will not just be listening for what comes next. We will also be sharing lessons from organizations already undertaking significant Sitecore transformations.
On the main stage, Jon Price of Americaneagle.com will join Mike Neilson of HUB International to share a true SitecoreAI success story. The global insurance brokerage and financial services firm recently launched its new experience after an extensive platform transformation.
A breakout session featuring Riverside Health will explore how the healthcare organization partnered with Americaneagle.com to move from Sitecore XM to SitecoreAI. The session will look at how AI-powered content optimization, intelligent search, and streamlined content operations are helping Riverside Health improve content discovery and patient engagement while creating a more scalable foundation for its digital experiences.
In another session, we’ll share PENN Entertainment’s journey from Sitecore XM to a unified SitecoreAI platform. Representatives from PENN Entertainment and Americaneagle.com will discuss how the transformation is helping the gaming and entertainment company streamline content operations and accelerate delivery across its portfolio of digital properties.
Our team will also have a presence at the AI Visibility Hub, where AI search and discoverability will be part of the conversation. That reflects another major theme the team expects to follow at Symposium: how websites need to serve not only human visitors and traditional search engines, but AI agents and AI-powered search experiences as well.
Going Deeper at the Sitecore MVP Summit
With 15 Sitecore MVPs for 2026, Americaneagle.com will have a strong presence at this year’s Sitecore MVP Summit. For the team, it’s an opportunity to take the announcements and ideas introduced at Symposium and dig deeper into what they could mean for organizations using the platform.
That means getting more time with Sitecore product teams, asking detailed questions about the roadmap, and hearing how other MVPs are approaching many of the same challenges. With AI changing development practices, content operations, and the broader digital experience landscape, the team is particularly interested in comparing what others are testing, what’s working, and where the technology still has room to mature.
Those conversations are ultimately what makes the MVP Summit so valuable every year. MVPs come away with a clearer understanding of where the platform is headed and new ideas our team can apply as we help customers make decisions about what comes next.
Looking Ahead to Sitecore Symposium 2026
There’s a lot for the Americaneagle.com team to look forward to at this year’s Sitecore Symposium. From learning more about the future of SitecoreAI, Scrunch, and the broader platform roadmap to sharing the stories of customers already putting that technology into practice, the event will offer plenty of opportunities to learn from the Sitecore community.
Just as importantly, Symposium and the Sitecore MVP Summit give our team the chance to exchange ideas with the people shaping and using the platform every day. We’re excited to see what’s next for Sitecore, share what we’ve learned, and come home with new ideas we can put to work for our customers.
Listen to The Sitecore Water Cooler Podcast
Listen to the full episode of The Sitecore Water Cooler for more predictions, session recommendations, and conversation about what to watch for at Sitecore Symposium 2026.
Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the episode recorded in the Americaneagle.com Studios on YouTube.
This podcast is brought to you by Americaneagle.com Studios.
Connect with:
- The Sitecore Water Cooler: Website // Twitter // Instagram // Facebook
- Jon Price: LinkedIn
- Maggie Burke: LinkedIn
- Rick Bauer: LinkedIn
- Gaurav Agarwal: LinkedIn
- James Gregory: LinkedIn
- Jagadeesh Maroju: LinkedIn
- Jared Arnofsky: LinkedIn
- Alex Lentz: LinkedIn
- Casey Stanutz: LinkedIn
- Ahmed Okour: LinkedIn
About: For years, ‘water cooler talk’ has been a natural way for people in the workplace to come together and connect on common interest topics in what would otherwise be a formal environment; it boosts morale, improves culture and gets the creative juices flowing! Some of the best workplace ideas and conversations happen through face-to-face conversations around the ‘water cooler,’ so just as the name implies, The Sitecore Water Cooler podcast is a casual conversation between colleagues and peers centered around all things Sitecore. This podcast is an outlet for various Sitecore experts within the Sitecore community to have a meaningful discussion around the latest with Sitecore products, every day topics, challenges and successes associated with this top-of-line digital experience platform. Each podcast episode will range in topic, but will be geared towards quick-hitting initiatives that affect how business is done today. Whether you’re a new Sitecore user, a Sitecore MVP, or just someone who wants to learn more about Sitecore technology and capabilities, then meet us at the water cooler!
