Sleek, Searchable Site Leads to High Engagement for Manufacturing Company
Unistrut is an industry-leading metal framing company known far and wide for its unique weld-less system. The company is backed by a worldwide network of engineering and distribution centers and gets a steady stream of developers and architects looking to use its products for major construction projects.
Before coming to Americaneagle.com, the overall look and feel of the Unistrut site was very dated and its search functionality was chaotic and disorganized. On top of that, to make even simple changes on the site, the company had to repeatedly contact a previous vendor who was difficult to get a hold of.
To improve the site, the team at Americaneagle.com took a holistic approach, starting with the implementation of the Sitefinity platform and the development of an optimized, user-friendly design. The new CMS gave the Unistrut team more control over the content being posted to their site and the enhanced design ensured users were able to find product information quickly and efficiently. To strengthen that ability, the Americaneagle.com team integrated a cross-reference search tool, powered by Hawksearch, which allowed users to search for products based on competitor part numbers. From there, added functionality allowed customers to build a project with relevant parts and later download a series of documents for planning purposes. Plus, a new document tracking system gave the company more insights into user data, which subsequently led to a surge of new business opportunities. Through Americaneagle.com’s partnership, Unistrut drastically exceeded its traffic and engagement goals.