Unistrut
Sleek, Searchable Site Leads to High Engagement for Manufacturing Company
Unistrut is an industry-leading metal framing company known far and wide for its unique weld-less system. The company is backed by a worldwide network of engineering and distribution centers and gets a steady stream of developers and architects looking to use its products for major construction projects. Before coming to Americaneagle.com, the overall look and feel of the Unistrut site was very dated and its search functionality was chaotic and disorganized. On top of that, to make even simple changes on the site, the company had to repeatedly contact a previous vendor who was difficult to get a hold of. To improve the site, the team at Americaneagle.com took a holistic approach, starting with the implementation of the Sitefinity platform and the development of an opt...