Web Design, Development, and Hosting for Manufacturer | Overhead Door

New Sitefinity Website Provides Modern User Experience for Door Solutions Manufacturers

Overhead Door is a leading manufacturer of residential, commercial, and industrial door solutions, pioneering the first upward-acting garage door in 1921 and the first electric garage door opener in 1926. Overhead Door operates corporate-owned locations across the U.S., working directly with customers to provide high-quality garage doors, openers, and accessories. Wayne Dalton, also part of Overhead Door, offers innovative garage door solutions sold through a network of dealers, local garage door companies, retailers, and distributors.

Challenges

Overhead Door’s website was outdated and cumbersome to manage, making it difficult to effectively showcase its extensive product catalog. The platform lacked a modern design and intuitive navigation, creating a frustrating user experience for both customers and internal teams. Frequent developer intervention was required for even minor updates, slowing down content management and site improvements. Additionally, Overhead Door aimed to build upon the successful enhancements made to the Wayne Dalton website by incorporating advanced tools and features tailored to the needs of architects, engineers, and contractors.

Project

www.wayne-dalton.com

www.overheaddoor.com

Solutions

Overhead Door recognized the potential of Sitefinity and wanted to leverage Americaneagle.com’s expertise to create a more user-friendly, automated, and scalable digital experience. Having previously seen success with the Wayne Dalton website redesign, Overhead Door sought to expand upon that foundation by implementing similar enhancements while introducing new features tailored to its business needs. Americaneagle.com formulated a comprehensive digital strategy to redefine Overhead Door’s online presence, focusing on optimizing its extensive product catalog, improving search functionality, and enhancing the distributor experience.

A critical point of conversions is the distributor locator tool, which integrates exclusive territory rules and complex business logic to automatically connect users with the correct dealer, distributor, or local office based on their location. Americaneagle.com performed extensive content entry, migrating hundreds of pages, product documents, and image assets to provide comprehensive product details and resources for end users.

To further enhance automation and lead generation, professionals and architects can submit ‘Architect Drawing Requests’ through a multi-step form. The form collects job specific measurements and door and installation specifications which then enable CAD drawings to be generated based on their project specifications. The tool simplifies the process of selecting the proper door model while serving as a valuable lead generation resource. The website also integrates with Eloqua, a marketing automation platform for lead capture. Eloqua fuels marketing attribution and streamlines the Request a Quote process through automated routing of inquiries to the correct dealer/distributor, ensuring leads are delivered quickly and efficiently.

The new Overhead Door website delivers a modern, easy-to-navigate platform that empowers architects, contractors, and distributors to find the information they need quickly. They can research products, generate drawings, and purchase more efficiently, significantly enhancing the user experience.

With Sitefinity’s intuitive content management capabilities, expertly implemented by Americaneagle.com, Overhead Door’s internal team can now easily update and maintain the website without developer support. Americaneagle.com provides ongoing hosting and support, ensuring the platform remains optimized for future growth. Overhead Door now has a scalable, future-proof digital solution that enhances engagement, improves lead generation, and strengthens its position in the industry.