Lou Malnati’s
Famous Chicago Pizza Chain Serves Up Fresh New Website
Challenges
Because their existing platform was sunsetting, Lou Malnati’s needed to replatform their website and wanted to use the opportunity to update the site’s look and feel. The previous design had become somewhat visually dated, and the content-heavy pages were difficult to navigate, especially on mobile. This made it harder for customers to quickly find menus, locations, and complete key actions like ordering or booking reservations.
Leadership wanted the new site to better reflect Lou Malnati’s premium brand, showcase its food photography, and support multiple business lines beyond in-restaurant dining. The site also required careful consideration of SEO, accessibility, and long-term usability, all on an accelerated delivery schedule.
Solutions
Lou Malnati’s chose Americaneagle.com to replatform their website to WordPress with the goal of creating a premium, flexible foundation for future growth.
The Americaneagle.com team led a full visual redesign that transformed the site into a modern digital experience while still preserving the brand’s deep Chicago roots. The new design features high-impact food photography, improved white space, a stronger visual hierarchy, and modular content blocks that make it easier to tell the Lou Malnati’s story across pages. Subtle brand elements, such as textured backgrounds and logo treatments, were incorporated to maintain a sense of tradition while elevating the overall aesthetic.
The new site architecture was specifically designed to better support marketing initiatives and additional revenue channels by clearly promoting catering, shipping, fundraising programs, and private event opportunities. As a result, the website serves as a flexible marketing hub, not just an ordering gateway. A reimagined content structure makes it easier for customers to explore the Lou Malnati’s menu and discover the full breadth of the brand’s offerings. The redesigned, visually rich menu experience allows users to browse without being pushed immediately into an ordering flow, improving usability for first-time and mobile visitors.
Location discovery was also enhanced through an upgraded location finder experience. Americaneagle.com implemented an interactive map as well as SEO-friendly location pages that make it easier for customers and search engines to find individual restaurants, view details, and take action through directions, phone calls, or online ordering links.
Despite a compressed timeline, Americaneagle.com successfully delivered a modern, visually compelling, and easyto manage website that aligned with Lou Malnati’s brand, improved usability across devices, and positioned the business for future digital growth.
