Modern Marketing Messages Podcast: The Importance of Auditing Your Analytics

It's vitally important to have insights into the user behavior happening on your website and applications. This information is valuable when determining your website's return on investment and when shaping future enhancements around user behavior. The data that has been collected and analyzed can help marketers find insights regarding their consumers – especially when trying to figure out which content is working and which is not.

In this episode, we explore the importance of auditing your website’s analytics. To do so, our host, Taylor Karg, speaks with Simon Mandel, Digital Strategist at and Charles Ro, Data and Analytics Strategist at Together, they get into everything about data quality, common issues with analytics, the main components of a data quality audit, how often you should audit your analytics, and so much more.

If you’re not sure where your website’s analytics stand, let help you. Our analytics team is offering a paid Data Quality Audit where they’ll take a deep dive into your website’s analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started on next steps of the Data Quality Audit, click here.

Join us again for Part 2 of this discussion, titled The Risks and Rewards of Your Analytics, coming soon.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

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About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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About Author

Taylor Karg
Taylor Karg is’s Marketing Content Writer. She graduated from the University of Missouri with a bachelor’s degree in Journalism. Over the years, she’s gained experience writing for B2B brands across a variety of industries. Taylor prides herself on her ability to tell a story – and having fun while doing it. When not interviewing or writing, Taylor can be found eating tacos and watching the latest Netflix, Hulu or HBO series.

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