Steptron

Modernizing an Acquired Industrial Brand for the Next Chapter

Steptron provides lockout/tagout safety solutions that help manufacturers and industrial organizations develop machine-specific procedures for safely shutting down equipment during maintenance and service. After being acquired by Rockford Systems, a leader in industrial safety solutions, Steptron needed a website that reflected its place within the larger organization while continuing to serve its established audience. When Steptron was acquired, their legacy website was aesthetically dated, with text-heavy pages and a design that reflected an earlier era of web development. Navigation was unintuitive and clunky, with a flat mega menu appearing on every page. Overall, the limited functionality and dated visual presentation no longer aligned with the company's brand st...

Steptron website across devices, displaying successful web design and development for workplace safety solutions provider

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