Steptron
Modernizing an Acquired Industrial Brand for the Next Chapter
Steptron provides lockout/tagout safety solutions that help manufacturers and industrial organizations develop machine-specific procedures for safely shutting down equipment during maintenance and service. After being acquired by Rockford Systems, a leader in industrial safety solutions, Steptron needed a website that reflected its place within the larger organization while continuing to serve its established audience. When Steptron was acquired, their legacy website was aesthetically dated, with text-heavy pages and a design that reflected an earlier era of web development. Navigation was unintuitive and clunky, with a flat mega menu appearing on every page. Overall, the limited functionality and dated visual presentation no longer aligned with the company's brand st...

