Carelink DME

Carelink DME is a healthcare supplier that provides durable medical equipment (DME), including CPAP machines, oxygen devices, mobility equipment, and diabetic supplies, primarily for use in the home. The company partners with health plans to source equipment at reduced costs and help eligible members access the supplies they need. Its website plays an important role in communicating Carelink’s value to health plans, third-party administrators (TPAs), and members. With multiple audiences and hundreds of thousands of SKUs, Carelink needed a website that could make its services and product offerings easier to understand without functioning as a full ecommerce catalog. Company leaders also wanted to create tailored messaging for each audience, identify clearer paths to re...