The next generation of digital-first content and user experience (UX) begins with Sitefinity CMS — a powerful and user-friendly web content management system (CMS) developed by Progress Software. The Sitefinity CMS delivers an experience like no other, supporting users in creating a responsive, modern website and engaging with new and existing customers.
Sitefinity’s latest version offers many beneficial, scalable, and enterprise-level solutions to improve the buyers' and sellers’ online experience. Its comprehensive toolbox of features supports the creation, management, and optimization of digital experiences.
Utilizing the powerful features of Sitefinity is critical for enhancing a website's design and achieving success. Have you recently migrated your website to Sitefinity or decided to launch your site using this exciting CMS software? If so, it's time to start building your dream website. This article will guide you through developing a strategy for your Sitefinity design, including essential elements to consider and plan.
Planning Your Sitefinity Design
Understanding your business's target audience for the website is important when planning your Sitefinity design. The design should cater to the target audience's needs, encompassing functionality, aesthetics, and user experience. Implementing a dynamic user interface that delivers personalized content to users can significantly enhance conversions.
Additionally, your website's design should focus on achieving your business goals. A well-designed website can motivate visitors to take a specific action or conversion. Therefore, it is vital to determine the actions you want your target audience to take and identify your critical KPIs. It is essential to have clear and defined goals and objectives when designing a website to help you achieve those goals.
Understanding Your Target Audience
Understanding your target audience and keeping them in mind when creating a personalized Sitefinity website is essential. What are their likes and dislikes, and how will you provide content, information, and products of value to them?
This is the perfect opportunity to analyze your customer base and gain insights into their demographics, interests, and location. For instance, creating buyer personas is an ideal way to better understand your target consumers' personalities and needs.
By deeply understanding your target audience's needs, wants, and expectations, you can design a sales funnel to enhance your marketing efforts and deliver a more significant return on investment.
Defining Your Website Goals and Objectives
The website goals and objectives will help determine the best design for the Sitefinity website. Whether your business goals for your website are to generate more leads, improve sales flow, or increase sales from returning customers, there are design elements that can be incorporated to address each of these objectives. Avoid the costly mistake of designing an attractive website that misses the mark on how it needs to function and perform to meet your goals.
Conducting a Thorough Content Audit
Completing a content audit is another best practice for strategizing your Sitefinity website design. A content audit is a thorough review of a website's content, including its performance. This audit type aims to analyze and catalog all the content on the website, including blogs, landing pages, and any other related material. It will enable you to comprehend the content available, determine its relevance, optimize if necessary, and identify any missing essential content.
Additionally, the audit will help you assess how well your content meets your audience's needs. It is an excellent way to evaluate the effectiveness of your content strategy and provide ideas for developing new and captivating user experiences.
Using a reputable company that has previously created professional Sitefinity websites for clients is crucial. You’ll want to hire a Sitefinity development agency with the experience to meet your specific needs and can conduct content and technical audits on your existing site to identify areas for improvement.
As a Premium Progress Sitefinity partner, Americaneagle.com has the design and development experience to build you a robust digital solution that achieves meaningful results. Contact us today to learn more!
Best Practices for Sitefinity Design
Discover the best practices for designing with Sitefinity's powerful design tools. Learn more about effectively incorporating web design elements into your site, including UX design, visual design, content creation and management, and personalization.
Interactive Elements
An effective Sitefinity website design incorporates interactive elements like carousels, accordions, and tabs within the site to enhance the user experience. These interactive design elements are intended to draw in your target audience, which helps increase conversion rates, encourage sharing, foster better engagement, and enhance personalization. Improve your website's functionality and performance without compromising load times or mobile responsiveness by adding interactive elements available through Sitefinity.
Typography
When designing the front end of your website, it's essential to follow best practices for typography in Sitefinity designs, including font selection, readability on different devices, and accessibility considerations. For example, Sitefinity uses the sans serif typeface, which is perfect for web and mobile design because it has a high digital readability rate. Consistency in typography on your website will help create a better-quality user experience for all your customers.
Color Theory
Sitefinity web design makes understanding and mastering color theory feasible for designers who consider it a science. Generally, color theory explores how colors interact with each other in design and creates stunning, eye-catching visuals through contrast, complementation, and vibrancy.
Color theory in Sitefinity web design can influence user emotions and actions. Learn how to create a color palette that truly captivates your audience in this Americaneagle.com blog, “Using Color Theory to Increase Customer Engagement & Sales Conversions.”
Design for Conversions
Another best practice for website design is to keep the conversion funnel in mind while developing your site. Sitefinity has many design features that enable you to carefully design thoughtful call-to-actions, forms, and landing pages that convert.
Accessibility
Design is also essential for creating an inclusive online environment. Sitefinity helps you design for all users by following WCAG guidelines and ensuring the website is accessible and inclusive. For instance, the Sitefinity interface includes keyboard navigation and shortcuts, enabling people with disabilities to navigate and perform tasks within your website.
Sitefinity Website of the Year Awards
Americaneagle.com has received many prestigious Sitefinity Website of the Year Awards for ten consecutive years. Explore some of these winning websites, which are exceptional examples of how to use Progress Sitefinity's impressive features and capabilities.
In 2023, the winner of Sitefinity’s Financial Services Website of the Year was Credit Union National Association (CUNA) – Your Money Further, developed by Americaneagle.com. The new site focused on improving the digital user experience and a more mobile-friendly design, which helped CUNA attract 16 million visits in the first year of the site’s launch. For more details, check out the Your Money Further Sitefinity case study.
Another Sitefinity winner was Legal & General America’s website, which won for Personalization. The Legal & General America website, created by Americaneagle.com, utilized Sitefinity’s personalization capabilities to design a modern customer experience. You can get all the details on this project by reading the Legal & General America case study here.
Want to see more? Explore more winning Sitefinity websites designed by the Americaneagle.com team here. Review some of these Americaneagle.com case studies that showcase successful website design, including “9 Inspiring Sitefinity Financial Services Websites” and “5 Standout Healthcare Web Design Examples on Sitefinity.”
Speak With a Sitefinity Expert Today
Americaneagle.com is one of the leading Sitefinity partners, having successfully deployed numerous Sitefinity websites across various industries, including healthcare, legal, financial, manufacturing, and others. We are thrilled to partner with Progress Sitefinity to offer our clients exceptional web development services. Our collaboration delivers valuable insights and top-quality websites, ensuring a fantastic experience for all.
Are you ready to take your website to the next level? Let's collaborate and explore how we can utilize the Sitefinity responsive design to your advantage. We specialize in creating visually stunning and high-performing websites customized to fit businesses' unique functionalities and goals.
Take advantage of the most advanced and innovative solutions available from Sitefinity. Contact us today to discuss how we can tailor a solution to your professional service needs. Call (877) 932-6691 or complete the contact form to discuss your Sitefinity web design project.
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