WordPress is the most popular content management system (CMS) in the world (W3Tech.com, 2022). There are millions of websites on the World Wide Web; WordPress is used by 43% of them. That percentage has grown by 26% in the last decade alone. With approximately 500 WordPress websites being added to the World Wide Web each day, the platform’s velocity of growth does not appear to be slowing down.
So, who is launching all of these WordPress sites and what businesses and brands are currently using the platform?
The Businesses and People Choosing WordPress
Many believe it is only the small, mom-and-pop shop, the DIY tech tinkerer, the hobbyist who wants to start a website in the quickest, easiest way they can. Whether or not WordPress is truly the easiest way to launch a website probably requires another blog post. The belief, however, that it is only the small, unsophisticated web solutions that deploy WordPress sites is simply not true.
Some of the world’s most frequented and complex websites are built on WordPress. Recognizable brands utilize the platform in almost every industry: real estate giants like Zillow; entertainment leaders such as Time Magazine, Vogue, New York Post, BBC America, and Sony Music; communication brands like Skype; major restaurant chains like P.F. Chang’s and Naf Naf Grill. Even WhiteHouse.gov, the official website for the executive office of the United States of America chooses the WordPress platform. Ecommerce sites rely on WordPress as well. The most popular ecommerce plugin within WordPress, WooCommerce, dominates the ecommerce landscape accounting for 23% of all websites that sell online.
The people behind the websites are the real key to the growing popularity of the WordPress platform for enterprise brands. Business success is still dependent upon the people delivering the services, providing the thought-leadership, and describing the better and different story of the product they are selling. Because of its popularity, the WordPress developer and user communities are the largest in the world. Multi-disciplined professional participation is a WordPress strength. You will be hard-pressed to find a college graduate today, regardless of their field of study, who has not used WordPress. Finding and training professional contributors for an enterprise WordPress solution is more efficient than doing so for other less prevalent CMS platforms.
WordPress detractors caution that there is a downside to popularity. As the largest open-source CMS in the world today, it is also the most popular platform for hackers to attack. There are close to 60,000 available plugins for WordPress. Each of them brings with them the potential for vulnerabilities. While no CMS can offer 100% protection from malicious practices, the WordPress community has made great progress in recent years to advance monitoring and response to cyber threats. Careful, well-vetted selection of plugin solutions, hosting, and digital agency partnerships remain the best way to maximize website security, regardless of platform.
Conclusion
WordPress is, indeed, a leading enterprise website solution. It has proven to be a CMS that is scalable for any size business or industry.
At Americaneagle.com, we have formed strategic partnerships with WP Engine and WordPress VIP to ensure we are at the forefront of trusted WordPress performance. If your business would like to learn more from our experienced WordPress team, we would welcome the opportunity to meet you. Please contact us today.
Related Resource:
The Value of WordPress Through a Marketing Lens
Modern Marketing Messages
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