For over a decade, Americaneagle.com has been committed to providing high-quality Sitecore support and website development services. We understand the importance of delivering personalized content to users, and that’s where Sitecore Discover comes in. This product seamlessly brings artificial intelligence (AI) and user-centric experiences together to create ecommerce platforms specifically designed with intuitive integration methods and features. The result? A game-changing solution for ecommerce businesses. As a Sitecore Platinum Implementation and Hosting Partner, Americaneagle.com’s Sitecore development services include the expertise and proficiency to build customer-rich experiences.
What is Sitecore Discover?
Sitecore Discover is a product discovery optimization engine that enables intelligent product search powered by AI. This is a headless platform that can enhance experiences anywhere merchandising information is displayed and is designed to optimize a website’s SEO configuration across digital channels, including mobile, web, email, and in-store.
“Sitecore Discover drives an API -first way of thinking when it comes to development, allowing us to think outside of the box while generating a seamless product search experience.”
-James Gregory, Sitecore Solutions Architect
Key Benefits of Sitecore Discover
Enhanced Conversion Rates
Through the Sitecore Discover tool, you can create advanced search and merchandising methodologies. Not only will this improve your business overall by providing deep insight, but it also helps drive conversions significantly.
Personalized Real-time Merchandising
This feature enables you to create tailored search results and product recommendations for users on your website. Implementing a feature like this helps to elevate user engagement by showing users the products they are most likely to purchase based on their search and engagement history.
Sitecore Discover offers in-depth analytics for businesses, giving you the opportunity to refine and strengthen your merchandising strategies. By making data-driven decisions, your business is provided with an opportunity to make meaningful changes.
Sitecore Discover Features
Product Information Management
The product information management feature offered by Sitecore Discover allows businesses to preload and make continuous updates to product data within the platform. Through automated feed schedules and real-time updates via the Incremental Feed API, you can effortlessly keep your product information up to date.
Visitor Information Tracking
Visitor information tracking is an essential tool in Sitecore Discover in order to utilize AI-driven personalization. This feature collects anonymous data for targeted rules, analytics, and personal experiences, giving you in-depth insight into user behavior on your website.
AI-Powered Personalization Experiences
Sitecore Discover offers a wide variety of personalized experiences that have been designed to engage users. These features range from visual autocomplete functionality in the search field to email recommendations and everything in between. Discover is committed to created a seamless user experience.
Widget & Funnel Events Analytics
The widget and funnel events analytics in Sitecore Discover provides valuable user interaction data, giving you the opportunity to learn more about your website visitors. Some of the data includes visitor behaviors, preferences, and affinities, enabling you to learn more about those who visit your website and what they’re looking for when interacting with your business.
Integration Options for Sitecore Discover
There are multiple ways to integrate Sitecore Discover based on your specific needs that also work alongside OrderCloud for the Sitecore Commerce Cloud Solution.
Direct API Integration
The direct API integration requires a high level of developer effort because they are responsible for building all the components required for a site, as well as directly calling the Sitecore Discover API to integrate the required functionality. Once the site has been integrated, the marketers and merchandisers have access to the full feature set that Sitecore Discover offers.
The hosted pages method of integration requires a low amount of development effort because the product listing pages and product detail pages are hosted by Discover. This is typically handled either via a content delivery network (CDN) redirect or a reverse proxy that is configured by the customer to direct URLs to the Discover servers. Through this approach, merchandisers can build and publish pages directly in the Customer Engagement Console (CEC), as well as auto-generate SEO tailored landing pages. It’s important to remember that this approach limits the different onsite experiences that Discover can deliver as well as the control that the marketer and merchandiser have over the UX of those pages.
Sitecore Discover & OrderCloud Integration
With Sitecore Commerce Cloud, OrderCloud and Discover are a part of the environment. Sitecore OrderCloud offers the platform’s most robust and sophisticated ecommerce and order management solutions through API, cloud-native solutions.
Sitecore Customer Engagement Console (CEC)
The Sitecore Customer Engagement Console (CEC) is generally used by merchandisers to build out their ideal digital experience, but it can also be used by developers as a resource. The CEC is a vital component to the Sitecore Discover ecosystem, making it the epitome of developer-centric design and assisting with ensuring seamless API integrations, real-time testing, and event simulations.
Key Features of the Customer Engagement Console (CEC)
The API Access panel gives you all the details you need to manage how and where your application will interact with the Discover APIs. Through this feature, you can streamline API integration by offering credentials, first-party URLs, and other essential details.
The API Explorer gives you the user interface (UI) to simulate runtime experience requests and understand the search and recommendation API. This feature gives you the opportunity to build out a JSON object that is highly detailed, including the experience you want to simulate and the user you want to simulate for. Then, you will be able to see which data would have been used to build the experience given to the user.
The Event Builder allows you to craft and validate precise digital events, giving you the opportunity to gather insights on user interactions. Through this panel, you can choose the page the experience will be running on, the widget you want to test, the user initiating the experience, and more.
Event Monitor & AI Monitor
The Event Monitor and AI Monitor monitors the accuracy of implemented experiences, as well as provide AI-driven feedback on how user actions are interpreted. With this feature, you can enter your UIUD into the panel, and as you browse through the site, you can see all the data being served to deliver your experiences.
Pages and Widgets
Pages act as containers for dynamic widgets that are linked with specific URLs or patterns, and you can facilitate the configuration of the experiences on your site. This allows you to ensure that your site flows seamlessly and provides your users with a fluid digital experience.
The domain setting gives you the opportunity to customize the digital experience you offer to users. This feature provides tabs such as ‘attributes,’ which allows you to define and configure product or category entities and ‘feature configuration,’ where you can tailor various features within the implementation.
The catalog is a centralized area where you can view and manage data about your website’s products, categories, and site visitors.
Sitecore Discover offers dedicated tools that can be used to assist developers in understanding, testing, and refining their services.
Global resources provides you with access to information about the configuration of rules or assets that occur consistently across all Discover experiences. This ensures that you can stay informed and have access to all the information you need to create a robust user experience.
Through the analytics offered by Sitecore Discover, you are granted access to comprehensive reports that enhance insights into website performance, visitor behavior, and more.
Sitecore Discover also offers tools that have been designed to maintain implementation, user management, and configuration changes.
With its diverse and precise features, the CEC reiterates Sitecore’s commitment to empowering developers and enabling them to effortlessly craft unparalleled digital experiences.
Save Time & Improve Ecommerce Conversions with Sitecore Discover
By incorporating AI-driven capabilities, Sitecore Discover encapsulates the future of ecommerce. Through understanding user behavior, optimizing search functionalities, and delivering individualized experiences, it offers a pathway to a more engaging and conversion-driven digital journey.
When you’re looking to integrate new technology into your existing setup, it’s important to have an experienced and skilled team to work with. Schedule a Sitecore product demo today and learn more about how we can help you boost your ecommerce business.
Sitecore Discover FAQs
How Does Sitecore Discover Use Artificial Intelligence (AI)?
Sitecore Discover leverages AI and machine learning to enhance the capabilities of the platform by analyzing user behavior, refining search results over time, and delivering personalized ecommerce content to users.
What is the significance of Sitecore acquiring Reflektion?
When Sitecore acquired Reflektion, they were able to use the technology to strengthen Sitecore’s ecommerce capabilities. This allows Sitecore Discover to provide real time intelligence for merchandising and search for users.
How often should I update my product data in Sitecore Discover?
When it comes to updating product data in Sitecore Discover, it’s recommended to schedule an automated full product data feed at least one a day. However, more frequent updates should be done based on specific business requirements.
Can I integrate Sitecore Discover with any e-commerce platform?
Yes, Sitecore Discover is designed to be integrated over any ecommerce experience and enhance it with its feature set.
What is the primary purpose of the Customer Engagement Console (CEC)?
The CEC is a hub of information for developers and merchandisers to access tools, resources, and analytics in order to have successful integrations and optimizations.