Modern digital experience platforms (DXPs) support integrated creation, composition, optimization, and publishing of digital assets across a broad range of digital touchpoints. The Sitecore digital experience platform is a global technology leader that provides end-to-end digital capabilities. Customer engagement across today’s wide array of essential digital channels is accelerated by SaaS-enabled Sitecore products built to be composable and maximize intelligent data, content, commerce, and experiences.
Sitecore DXP solutions are not a monolithic, one-size-fits-all platform environment. Instead, Sitecore’s composable DXP products are modular, promoting a best-of-breed selection of tools. The content management solutions within Sitecore DXP are hybrid headless, offering the best of both worlds for marketers and developers. A what-you-see-is-what-you-get front-end layer is the hybrid component, offering content marketers low-code/no-code independence and advanced capabilities from initial concept through omnichannel distribution. For developers, back-end resources can be accessed via API and microservices to feed limitless custom front-end experiences. The hybrid-headless approach of Sitecore DXP has made it a favorite of both marketers and developers.
Personalization performance is what sets Sitecore DXP apart. Digital experiences created within Sitecore’s composable DXP products, like Sitecore CDP and Personalize, can maximize the customization of content that is specific to users and their current place in the customer journey.
Understanding Digital Experience Platforms (DXP)
Today’s DXPs enable brands to successfully create and manage integrated omnichannel digital experiences. While content management used to primarily focus on branded websites, digital touchpoints with various audience groups now happen everywhere. Mobile applications, email campaigns, digital kiosks, search engine ads, instant messaging, social media channels, if a person is in front of a screen that is representing your brand, you want to be confident that their engagement experience is ideal. DXPs provide the scalable tools and assets for leading brands to maximize an omnichannel digital strategy.
Sitecore’s Take on the Digital Experience Platform (DXP)
Brand experiences are happening across a more varied array of digital channels than ever before. Today, people’s digital connection is constant. Because of that, enterprise businesses are electing to break apart their monolithic application architectures in favor of more agile, adaptable, and composable technology components.
The composability of Sitecore DXP is designed to enable omnichannel brand strategies that maximize customer reach, engagement, consistency, performance, and conversion.
Sitecore DXP helps businesses create seamless digital experiences with the sophistication to personalize the right message to the right relationship at the right time. Custom content and campaigns are created within Sitecore DXP and distributed to relevant audience segments across websites, mobile apps, email, SMS, online ads, digital displays, social media, chatbots, and more. Customer experiences can be easily tailored by a business’s Sitecore DXP team to known points in the brand journey.
Omnichannel engagement strategies utilizing Sitecore DXP can also be consistently refined and enhanced by the platform’s performance measurement, A/B testing, and intelligence gathered from real-time customer data.
Traditional DXP vs. Sitecore Composable DXP
Business technology researchers at Gartner define the DXP category as, “an integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.” DXPs typically have a content management system (CMS) at their core.
The composability of Sitecore DXP offers businesses the flexibility to build iteratively. Prioritized application product solutions enable faster time-to-market. With Sitecore DXP, businesses are able to select the composable tools that are most critical to their own unique customer journeys.
Inside the Mechanics of Sitecore’s Cloud-Native Composable DXP
While Sitecore offers other implementation and hosting options, their cloud-native SaaS DXP is the most future-focused and capable. Three product clouds, Sitecore Content Cloud, Sitecore Engagement Cloud, and Sitecore Commerce Cloud empower modern businesses to win market share via a suite of high-performing, end-to-end composable products.
Sitecore’s SaaS DXP products are MACH-compatible, which means they are microservices-based, API-first, cloud-native, and headless. MACH enables Sitecore SaaS DXP to composably integrate with a wide range of existing business technologies or other Sitecore products. The Sitecore microservices architecture can be seen in each of their products listed below. Their successful combination of flexibility and usability makes Sitecore SaaS DXP a hit with both developers and marketers.
Sitecore Content Cloud – From content strategy to delivery, Sitecore Content Cloud enables a connected and intelligent content lifecycle.
Within Sitecore Content Cloud, product solutions include:
- XM Cloud – Enterprise CMS
- XM Cloud Plus – Enterprise CMS with AI-powered personalization, search, and advanced analytics
- Search – Accuracy and relevance is AI-assisted
- Content Hub DAM – Digital asset manager with advanced automation
- Content Hub Operations – Collaboration, analytics, and intelligent content workflow
- Content Hub ONE – Headless CMS back-end
Sitecore Engagement Cloud – Brands can optimize connected and activated customer data across targeted channels throughout their digital ecosystem with Sitecore Engagement Cloud. Successful implementation can make every customer engagement a more relevant and impactful brand experience.
Within Sitecore Engagement Cloud, product solutions include:
- CDP – Connect customer data sources and activate intelligent delivery across digital channels
- Personalize – Adds personalization capabilities and omnichannel optimization
- Send – AI-powered email campaigns and automated marketing
- Connect – Organizes and expedites integrations and API-first connectivity
Sitecore Commerce Cloud – Growth strategies, powered by successful customer conversions, are advanced with Sitecore Commerce Cloud.
Within Sitecore Commerce Cloud, product solutions include:
- Discover – AI-powered buyer intent and product suggestion merchandising
- OrderCloud – Next-gen headless commerce platform
Contextual Intelligence Across Sitecore's DXP Landscape
Contextual intelligence in Sitecore refers to its ability to understand and respond to the specific user information with smart digital content. This concept is central to delivering personalized experiences within modern digital marketing and content channels.
Sitecore allows businesses to set up specific rules for the collection and analyzation of user data. The data can represent the user's behavior, preferences, location, device, interaction history, and much more. This enables Sitecore personalization at scale. Insightful data may include information such as pages visited, items clicked, search queries made, type of device used.
Based on a business’s contextual data, Sitecore can dynamically personalize the content a user sees. A website or other digital channel can engage users with different content, offers, or recommendations that are relevant to their unique context.
Sitecore DXP tools also integrate machine learning and AI capabilities to analyze user data and predict future behavior. This helps businesses to refine their personalization strategies and improve user engagement.
Ultimately, the goal of contextual intelligence in Sitecore is to enhance the user experience. Businesses engaging their audiences with more relevant and personalized experiences consistently increase reach, satisfaction, conversion rates, and brand loyalty.
Americaneagle.com is a Platinum Sitecore Solution Partner. We are proud to be one of Sitecore’s original Platinum Partners, providing expert Sitecore consulting, website development, and enterprise-level hosting.
Advantages Specific to Sitecore’s Composable DXP
Most DXP options available today are offering a degree of composability and best-of-breed integrations. Choosing the tech stack that best serves both customer needs and business goals can be daunting. Sitecore offers some specific advantages relating to intelligent architecture, control, speed to market, content flexibility, customer insights, optimization, and adaptability.
Intelligent Architecture by Sitecore
The intelligent architecture of Sitecore composable DXP provides a sophisticated combination of robust content management, AI, data analytics, scalability, omnichannel delivery, and seamless API integration capabilities. This architecture and API integration in Sitecore DXP enables businesses to create more personalized, efficient, and impactful digital experiences for users.
Sitecore’s Integrated Control Center
The Integrated Control Center within Sitecore's composable DXP is a central hub designed to streamline and enhance the management of digital experiences across various channels. This control center is a critical component of Sitecore's offerings, enabling efficient orchestration of business content and commerce strategies. The Sitecore Control Center has proven effective at harmonizing content and strategy siloes that are common across business marketing, sales, and customer service departments.
Sitecore’s Speed to Market
Faster time to value is a fundamental benefit of composable tech architecture. Businesses with composable solutions are quick to adopt and maximize new digital opportunities. Quicker implementations mean business investment costs can be recouped quicker as well.
MACH architecture is becoming synonymous with MACH speed when it comes to new or improved digital solutions. Sitecore’s hybrid headless MACH digital products lead the way to greater efficiencies in digital production timelines.
Collaboration and workflow management built into Sitecore’s Control Center also benefits digital projects’ speed to market. It facilitates business approval processes, role-based access control, and task assignments essential to efficient team collaboration.
Content Flexibility in Sitecore
From content strategy through delivery, the composable products within Sitecore advance flexible customer experiences with speed and ease. Sitecore products allow brands to create a unified back-end source of truth. No longer struggle with version control. Every effort to improve content is dynamically distributed across all active channels in real-time.
The hybrid-headless interface with front end layers offers customized content flexibility within every digital channel. Skilled developers can optimize Sitecore content to each specific channel to maximize speed, personalization, function, and overall user experience.
Touchpoint Optimization with Sitecore
The digital ecosystem that is advanced by Sitecore in their composable DXP products ensures consistent and impactful brand experiences. Across targeted digital touchpoints, as well as emerging ones, businesses can be assured that content is delivered from up-to-date back-end resources and optimized to each front-end presentation. Harmonizing customer experiences across diverse channels builds trust and brand success.
Intelligent businesses are optimizing their content delivery at all times. Performance measures, A/B testing, conversion data, and more within Reactive Adaptations: Detail how Sitecore enables brands to respond in real-time to feedback from touchpoints, making necessary adjustments to enhance user experiences.
Sitecore's Blueprint for Future Adaptability
In the constantly evolving landscape of today's digital marketplace, new communication channels emerge and transform regularly. This evolution shapes and alters the behaviors and expectations of your customers. By steering clear of vendor lock-in, your brand gains the flexibility to adopt and successfully integrate technologies that are best suited to enhance digital experiences for prospects and customers.
The flexibility of Sitecore’s forward-thinking design minimizes the risks and costs of corporate technical debt, making it a sustainable choice for brands. Sitecore’s composable DXP promotes seamless integration of emerging technologies.
While many website developers remember Sitecore as a traditional all-in-one suite of digital products for enterprise businesses, that is certainly not the case today. Sitecore has responded to the clear need for flexibility and adaptability in business technology infrastructure. Sitecore’s composable DXP products have emerged as an enterprise business leader for high-performance digital solutions.
There has never been a better time than now to reshape the digital presence of your brand. Americaneagle.com is a Platinum Sitecore Solution Partner and provides leading brands the best opportunity to maximize their Sitecore-driven digital solutions to grow their business. Don’t let your competition align with Americaneagle.com before you do.