Portillos Site Now Features idev CMS, Responsive Design, and Exceptional Graphic Design
ChallengesPortillo's needed a website overhaul. Multiple platforms were being used, causing inefficiencies as well as a clunky user experience on the front end. Additionally, their reporting needs to facilitate planning and prep work at the store level were not being met by their online ordering platform's reporting capabilities.
Americaneagle.com developed a solution that streamlined Portillo's operations online. The central e-catering system is integrated with all of the Portillo’s locations for in-store pick-up of catering orders as well as a delivery option. Additionally, multiple systems were integrated to get a better view of Portillo’s customers, from email subscribers, web users, and phone-in sales, to increase engagement across all channels. In addition, the team set up an API endpoint to act as a relay, with all order requests coming through our system.
As Portillo's has expanded their online presence for online order for in-store pickup and delivery, they have also seen continuous growth in profits lost due to fraudulent credit card use. As such, we integrated the portillos.com site with Kount to reduce fraud related to their shop-n-ship and catering orders. This allowed us to develop custom logic to identify the source of the order, as well as the location the order will be sent to when applicable, and create an admin interface that allows Portillo's to choose exactly what source and what location should be sent to Kount, and over specific threshold amounts. By doing so, so they can target orders in high-risk stores or for high dollar amounts, but bypass Kount completely for low orders and therefore reduce expenditures to Kount.
Americaneagle.com also built a reporting system into the existing CMS, and modeled it after the same reports used for the catering ordering system housed in the Portillos.com admin.