Chicago Transit Authority
Chicago Transit Authority Finds Route to Mobile Success
ChallengesIn order to attract new riders and enhance the online experience of existing ones, the CTA wanted train tracking functionality that was web-based, allowing riders to get up to date public transportation information without having to download an app. Overall, they wanted to give their customers the most up-to-date information available and provide a personalized user experience.
The CTA contracted with Americaneagle.com for a complete redesign of their website and mobile presence as well as a new train-tracking tool.
The new CTA Train Tracker enables riders to view estimated arrival times for all 144 train stations across 8 rail lines on CTA’s desktop or mobile website.
Americaneagle.com worked closely with the CTA to integrate the software that monitors the agency's signal system, allowing CTA Train Tracker to deliver the predicted arrival times of approaching trains to be posted within a 15 minute timeframe. The tool was built to then refresh prediction times every 20-30 seconds, giving riders the most up-to-date information available.
Riders now have a truly personalized experience as they can choose the number of results that appear as well as how they are sorted – whether by track, route, or time.
The results have been incredible as the train tracking mobile page has been accessed over 8 million times and there’s been an 840% increase in mobile usage.