Chicago Auto Show
Largest and Oldest Auto Show in North America with Us Since 2004
ChallengesThe Chicago Auto Show was looking to provide a better user experience to patrons, along with new innovative techniques for ticket purchasing. The solution had to create operational efficiency and provide an online ticket purchase and paperless ticket process.
The Chicago Auto Show has been a long-time customer that began working with Americaneagle.com for a graphical redesign. Since then, we've worked with the client to produce new functionality focused on increasing online and mobile sales.
The mobile site we produced gives customers the option to purchase show tickets directly on their mobile device. Each mobile ticket includes a bar code that is scanned upon entry, eliminating the need for printed tickets and streamlining the entry process.
As a result of the new mobile ticketing solution, overall online sales surged. Each year we redesign the website with a new look and feel as well. The latest site has new and exciting graphics, as well as the ability to create promotional tickets to allow various sponsors to create their own customized URL’s with discounts for their customers. The iOS and Android app includes mobile ticketing, virtual tours, webcam floor views, show floor maps, photo galleries, and videos. Beacon technology was also utilized, to the delight of show sponsors. New functionality continues to be added each year.