Sarah Gaughan is a senior conversion rate optimization (CRO) strategist based in Chicago, IL. At Americaneagle.com, she partners with clients to enhance digital performance across paid media, social strategy, UX, and CRO—leveraging data and user behavior insights to drive results. With experience across a variety of industries, Sarah brings a blend of storytelling and problem-solving to every project. Outside of work, she enjoys traveling and spending time outdoors.
Connect with Sarah Gaughan
What is Conversion Rate Optimization in Marketing?Apr 11, 2025
