The Sitecore Solutions Catalog & its Role in Delivering Value to Customers

In this episode of the Sitecore Water Cooler podcast, our host, Jon Price, and expert guest, Jake DiMare, Partner Solutions Manager at Sitecore highlight Sitecore’s importance in the digital marketing ecosystem. They provide valuable insights into the Sitecore catalog and its role in delivering accelerated value to Sitecore customers. 


Introducing Jake DiMare, Partner Solutions Manager at Sitecore

Jake discusses his extensive background in the website and digital marketing space, including his early coding experience and project management roles. He traces his journey from an advertising agency to becoming deeply involved with Sitecore projects. Jake also highlights his current role as the Partner Solutions Manager at Sitecore, emphasizing its significance in aligning partners with Sitecore's strategy. He mentions working on the Partner Strategy Team, focused on creating programs and assets to support Sitecore's ecosystem. Jake's role is vital in ensuring the success of partners and strengthening Sitecore's market presence.

Understanding the Sitecore Solutions Catalog

The Partner Solutions Catalog within the Sitecore ecosystem is a dynamic asset with multifaceted significance. It operates as a valuable win-win scenario, benefiting Sitecore, partners, and customers alike. For Sitecore, it serves as a lead generation and demand generation tool, fostering fruitful business development. For partners, it offers an avenue to showcase their capabilities and enhance their expertise, particularly with new Sitecore products like XM Cloud. Additionally, the catalog functions as a strategic marketing asset, streamlining partner efforts by showcasing their proficiency and experience. Crucially, for customers, it expedites their time-to-value and reduces risk by providing insights into partner expertise, industry experience, and alignment with specific business needs, aiding in informed decision-making.

Partner Solutions Catalog vs. Sitecore App Marketplace

In the Sitecore ecosystem, distinguishing between the Partner Solutions Catalog and the Sitecore App Marketplace is essential. The App Marketplace, managed by the TARP program, primarily features discrete, specific code-driven solutions such as connectors and integrations, serving customers seeking precise connections, like Sitecore-to-Marketo integration. In contrast, the Partner Solutions Catalog showcases solutions that blend Sitecore products, partner expertise, and experience to address broader, strategic business challenges. These solutions offer a comprehensive approach to solving specific or overarching customer issues. When customers seek a specific integration, the App Marketplace is the go-to, while the Partner Solutions Catalog is ideal for holistic business problem-solving.

Navigating the Sitecore Solutions Catalog

Jake suggests utilizing Sitecore's powerful search functionality to find precisely what you need. Users can input their requirements, and the catalog will provide a list of matching solutions. Additionally, filters are available, allowing users to refine their search by content, commerce, or experience. As the catalog continues to grow, further enhancements are planned, such as filtering options to distinguish between service offerings and accelerators. This strategic asset not only aids in finding code-driven solutions but also guides in planning and strategy for implementing Sitecore products effectively.

How Do Internal Sitecore Employees Utilize the Sitecore Solutions Catalog?

The internal usage of the Sitecore Solutions Catalog plays a crucial role within the Sitecore ecosystem. Jake sheds light on the multidimensional value it brings. The Partner Strategy Team at Sitecore employs it as a strategic tool for fostering collaboration between partners, sellers, and product teams. They use it to anticipate future market opportunities, ensuring partners are well-positioned. Additionally, it aids in restarting conversations with prospects, providing sellers with tangible assets. An internal database mirrors the catalog, helping internal teams locate solutions for specific customer needs and aligning product development with evolving customer requirements. It's a pivotal resource for shaping Sitecore's strategic direction.

Real-World Success Stories Using the Sitecore Solutions Catalog

The Sitecore Solutions Catalog has demonstrated its value through real-world success stories. Jake points to instances where solutions facilitated seamless transitions from legacy CMS platforms to Sitecore, reducing migration complexities and expediting adoption. These solutions played pivotal roles in securing closed deals for partners. Furthermore, some partners have harnessed solutions as integral components of strategic go-to-market plans, yielding increased leads, opportunities, and ultimately successful implementations. These real-world examples underscore the catalog's versatility and effectiveness in addressing diverse customer needs while streamlining partner initiatives.

Quote from Jake DiMare, Partner Solutions Manager at Sitecore


Sitecore Solutions Catalog Updates

Exciting updates are on the horizon for the Sitecore Solutions Catalog. In the weeks leading up to Sitecore DX Minneapolis, Jake reveals two significant developments. First, a "Solution Scenarios Guidebook" will be rolled out by the end of September, offering partners a blueprint for aligning solutions with business objectives. This resource will streamline solution creation and marketing efforts. Secondly, an innovative "Campaign in a Box" program tailored for solution promotion is in the works. Expected in October, it will empower partners to efficiently market their solutions, potentially even qualifying for MDF support. These enhancements promise to elevate the catalog's value and accessibility.

Preparing for Sitecore DX Minneapolis

Sitecore DX Minneapolis promises to be an exciting event with valuable insights and networking opportunities. While Jake anticipates engaging content from the marketing team, his personal focus is on connecting with partners and stakeholders. He recommends attendees seize the chance to foster meaningful relationships and discuss collaboration opportunities. Although specific content details are not disclosed, Sitecore's strategy around XM Cloud is expected to be a highlight. For both customers and partners, the conference presents a prime occasion to deepen partnerships, gain industry insights, and contribute to Sitecore's collective vision.

The Importance of the Sitecore Solutions Catalog in the Sitecore Ecosystem

The Sitecore Solutions Catalog serves as a resource for both partners and customers, offering a diverse range of solutions to address specific business challenges. Jake emphasizes its role in accelerating time to value, mitigating risks, and creating strategic assets for partners. He highlights real-world success stories where solutions from the catalog led to positive outcomes for customers.

As Sitecore prepares for Sitecore DX Minneapolis, this epsiode offers a sneak peek into upcoming updates, including a solution scenarios guidebook and marketing campaign support. Listeners are encouraged to explore the catalog and stay tuned for exciting developments in the Sitecore ecosystem.

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About: For years, ‘water cooler talk’ has been a natural way for people in the workplace to come together and connect on common interest topics in what would otherwise be a formal environment; it boosts morale, improves culture and gets the creative juices flowing! Some of the best workplace ideas and conversations happen through face-to-face conversations around the ‘water cooler,’ so just as the name implies, The Sitecore Water cooler Podcast is a casual conversation between colleagues and peers centered around all things Sitecore. This podcast is an outlet for various Sitecore experts within the Sitecore community to have a meaningful discussion around the latest with Sitecore products, every day topics, challenges and successes associated with this top-of-line digital experience platform.  Each podcast episode will range in topic, but will be geared towards quick-hitting initiatives that affect how business is done today. Whether you’re a new Sitecore user, a Sitecore MVP, or just someone who wants to learn more about Sitecore technology and capabilities, then meet us at the watercooler!

About Author

Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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