*Updated on 10/31/24
Historically, Sitecore Symposium is the biggest Sitecore event of the year. However, there’s a new Sitecore event making its debut this year: Sitecore’s DX series. After Sitecore Symposium 2022 Chicago, Sitecore announced that Symposium will now be hosted every other year, rather than every year. In its place is the Sitecore DX series, which is a series of smaller, regional events across the globe that are designed to be tailored to specific challenges and opportunities in global markets. Sitecore Symposium 2024 recently wrapped and below, we provide an overview of the exciting event. Continue to explore this page to learn more about recent Sitecore events.
2024 Sitecore Conference Dates
Sitecore recently wrapped its last major event for 2024. Next year is gearing up to be another exciting one, so please continue to check back on this article for upcoming event dates and details.
Understanding Sitecore Symposium
Sitecore Symposium is a leading global event in the digital experience platform (DXP) industry. Sitecore Symposium in Chicago gathered thousands of attendees, including Sitecore partners, customers, and digital marketing enthusiasts. Throughout the Sitecore Symposium event, participants hear from Sitecore executives, learn about product announcements and customer showcases, and the Ultimate Sitecore Experience Awards, during which judges select winners to recognize for their achievements and commitment to delivering exceptional digital experiences. The Sitecore Symposium event is an incredible platform to share insights and knowledge, network with others in the industry, and keep up to date with the latest trends and best practices in the digital experience and content management space.
The Return of Sitecore Symposium in 2024
The Sitecore development community eagerly awaits the return of Sitecore Symposium 2024. After launching the 2023 Sitecore DX conference series, focused more on DXP and strategy, the upcoming Symposium is set to expand on previous Sitecore conferences to blend development, innovation, and customer experience topics, reinforcing Sitecore's leadership in the DXP industry.
Sitecore Symposium 2024 Recap
Sitecore Symposium 2024 was held October 14-18 at the Gaylord Opryland Resort & Convention Center in Nashville. Americaneagle.com is proud to have been a Diamond Sponsor, joining the Sitecore community for breakout sessions, training and certification opportunities, and networking events.
The week kicked off with the Sitecore Symposium MVP Summit on Monday, October 14. The MVP Summit began with keynotes from Sitecore’s leadership team, emphasizing the transformative power of Generative AI (Gen AI) in content and marketing strategies. A fireside chat with MVPs highlighted AI’s integration into Sitecore's suite, while roundtable discussions provided hands-on insights into products like Gen AI, Sitecore Connect, Search and Send, XM Cloud, and the Demo Portal, supporting digital transformation.
The rest of the week included over 100 sessions and 40+ customer stories, highlighting the latest and greatest Sitecore technologies and future roadmaps. Leadership made several exciting announcements, including the launch of Sitecore Stream, Sitecore’s AI-powered digital experience platform (DXP), HIPAA attestation for numerous products, Ultimate Experience Award winners, and more.
As a certified Sitecore website development partner, Americaneagle.com played an integral role throughout the week. With six speaking sessions, including one main stage presentation, our Sitecore implementation experts were able to flex their knowledge and experience. Our speaking sessions included the following:
- Adopting XM Cloud & Composable Technology Across United Airlines
- Accelerating Sitecore XM Cloud Adoption Using Generative AI
- United Airlines Digital Signage Journey Continued – Even More Composable & Incredible Results (mainstage)
- Sitecore Search and B2B Scale: Raven Industries
- The Role of Sitecore XM Cloud & Vercel in Delivering Scalable, Fast and Secure Composable Solutions
- Claim to the Cloud: How Westfield Insurance Successfully Converted to a SaaS DXP
On Wednesday, October 16, to help kick off Symposium week, Americaneagle.com hosted a “Light Up the Night” rooftop party at Eric Church’s Chief’s Bar. Attendees we’re able to enjoy an authentic Broadway Experience while connecting with their fellow marketing and technology professionals.
With this year’s Diamond Sponsorship, our team knew they had to show up in a big way. For attendees who visited the Americaneagle.com booth on Friday, October 18, our Sitecore services team offered on-the-spot assessments of their website’s user experience, performance and technical framework, SEO analytics, or accessibility. The assessments were a great opportunity to connect with attendees, learn their challenges, and showcase our Sitecore expertise. Also offered at the Americaneagle.com booth was a Dream Vacation Giveaway! Attendees entered to win a dream vacation to anywhere United Airlines flies.
Americaneagle.com Senior Sitecore Architect and 9-Time Sitecore MVP Mohammed Syam attended this year’s Symposium. He provided an overview of the event, highlighting major product updates, AI-driven advancements like Sitecore Stream, and innovations in Sitecore XM and XP. Key takeaways include insights from leadership, new tools for digital experience enhancement, and the exciting launch of Sitecore Marketplace for app integration.
Transition to Sitecore DX Series
In 2023, Sitecore decided to alternate Symposium with regional conferences titled Sitecore DX series in response to feedback they received for more targeted, regional events. These regional events are personalized and tailored to respond to specific challenges and opportunities in global markets, giving Sitecore’s customers and partners the opportunity to participate in conversations tailored to their needs. These regional one-day conferences are hosted around the globe alongside Sitecore’s trusted and valued partners. Throughout these events, attendees will hear exciting announcements, informative keynotes, mainstage spotlight sessions on market trends, and participate in breakout sessions on how to speed up the move to a composable architecture.
Sitecore DX Series: A Closer Look
The Sitecore DX series is unique in the sense that it’s a one-day conference that happens in different regional areas around the globe. Because Symposium has been transitioned to once every other year, the DX series occur the year between. Throughout these one-day events, the conversations are tailored to fit the needs of the businesses in the area in which the event takes place, allowing for more constructive and engaging conversations. The day starts off with welcome remarks, a keynote by the Sitecore CEO, and showcases by Sitecore’s partners. Following a short break, Sitecore’s CPO presents a keynote and then another showcase by a partner for attendees. After lunch, attendees will be able to engage in interactive breakout sessions to learn best practices and get tips from Sitecore experts and solution partners. Attendees will then see a guest keynote and expert panel to learn more about composable strategies and how to upgrade to a SaaS-powered DXP.
The Sitecore DX Series and the Sitecore Symposium vary in the foundation of the events. The DX series is regional conferences that are tailored to meet the specific needs of different global markets. On the other hand, the Symposium is a much larger singular event that gives attendees the opportunity to learn more about future advancements in personalization and digital transformation. During both Sitecore conferences, attendees are able to learn a great deal from leading members of the community.
Sitecore DX Conferences Recap
There's no shortage of excitement and learning opportunities when it comes to Sitecore conferences and events. If you missed out, we put together a roundup of exactly what went down at each.
Sitecore DX Dubai 2024
Sitecore DX Dubai was held on February 28, 2024, at the Bluewaters Forum by Banyan Tree Dubai in Dubai UAE. This event was the last stop on Sitecore DX's global tour, giving executive decision-makers, marketers, and practitioners the insights needed to realize a composable future.
An array of executives took the stage to share Sitecore's brand vision and aspirations, as well as updates to the product roadmap:
- Steve Stathis Tzikakis, Chief Executive Officer
- Kathie Johnson, Chief Marketing Officer
- Dave O'Flanagan, Interim Chief Executive Officer
- Lee Miles, Chief Customer Success Officer
If you'd like to learn more about the exciting things that went on at the most recent Sitecore conference, check out this blog from Americaneagle.com Sitecore Solution Architect Gaurav Agarwal: "Key Takeaways from Dubai Sitecore DX 2024."
And if you missed out on any of last year's Sitecore conferences, don't worry! We recapped the highlights below.
Sitecore DX 2023 London
Sitecore DX 2023 London began with an introduction to the event and welcome remarks by Jose Valles, Sitecore President of EMEA, who then introduced Steve Tzikakis for his keynote speech. During his keynote speech, Tzikakis emphasized to everyone in attendance that despite recent economic headwinds, the present offers an opportunity to reshape how digital experiences are delivered to their customers. The keynote ended on a high note with the announcement that Sitecore will soon be offering deep integration with ChatGPT across several of its products.
Shivvy Jervis, Innovation Forecaster and one of the most sought-after female speakers, presented a keynote that discussed the ways the human brain processes information and the importance of using emotion when speaking to both customers and employees. Following Jervis’s keynote, Dave O’Flanagan detailed how Sitecore is seeing brands shift from DXPs to a SaaS-powered, composable tech stack that provides a flexible and future-proof ecosystem. He also walked attendees through all the latest innovations and features Sitecore has been working on across its entire product portfolio.
One of the main goals of this event was to ensure that attendees left with a strong plan and actionable insights to get on a composable path. Lee Miles led an expert panel that focused on where each of the customers are in their journey toward composable solutions.
There were two mainstage showcases at DX 2023 London: Accenture with BDR Thermea and EPAM with Cytiva, and they both expressed the many benefits of implementing composable, cloud-native solutions. Microsoft also presented a showcase to discuss the latest advances in generative artificial intelligence (AI) and how we can all take advantage of the new technology. In the afternoon, there were many breakout sessions in which Sitecore product experts joined the sponsoring solution and technology partners to discuss a variety of topics including managing content for assets, modernizing your martech stack, and the best ways to migrate to XM Cloud.
At every major Sitecore event, they designate a charity that’s benefiting various communities around the country and world. At DX 2023 London, Valles shared the important work that the British Red Cross, a Sitecore customer, has been doing to help those who have been affected by the earthquakes in Turkey and pledged a donation in support.
Sitecore DX 2023 Boston
Sitecore kicked off the first DX 2023 Conference in North America in Boston, bringing together hundreds of individuals to learn the key to accelerating their unique journeys with a composable digital experience platform. This conference featured an agenda designed in close collaboration with Sitecore’s solution and technology partners to help brands determine a strategy that help future-proof their tech stack based on their existing digital journey – while at the same time delivering digital experiences to customers.
Taking the stage in Boston were Sitecore customers Avid Technology, Bright Horizons, BDR Thermea, New England Biolabs, Mandarin Oriental Hotel along with guest keynote speaker, Wall Street Journal best-selling author Ann Handley. During her keynote speech, Handley shared how the adoption of formerly controversial technology gives us a view into how new AI-driven technology can become a valuable tool when used intentionally. She ended her keynote by launching a new guide co-created with Sitecore to help brands be smart movers as they prioritize tech, experience, data, and content strategies.
Throughout the event in Boston, attendees were able to engage in conversations with colleagues to discuss how they are moving through their journey to composable architecture. Along with the panels and keynotes, attendees could participate in breakout sessions that are tailored to their individual needs and network with one another. The next Sitecore DX events are set to occur in Minneapolis and Sydney.
Sitecore DX Sydney 2023
Sitecore DX Sydney was hosted at the Allianz Stadium on September 12, 2023. During this free one-day event, attendees connected with digital experience leaders, marketers, and practitioners to help brands realize a composable future. Attendees heard from and connect with Sitecore executives as they highlighted details on Sitecore's brand vision and product roadmap. The Sitecore executive lineup was as follows: Steve Stathis Tzikakis, Hannah Gap, Acting CMO, Dave O'Flanagan, and Lee Miles.
Sitecore DX Minneapolis 2023
Sitecore DX Minneapolis 2023 was hosted at the Radisson Blu in Minneapolis, Minnesota on October 4, 2023. The event featured the same executive lineup as the other Sitecore DX events in 2023 and highlighted all of the opportunities to realize a composable future. One thing that made Sitecore DX Minneapolis interesting is that it was part of an exciting week that included Sitecore MVP Summit on October 2-3 and SUGCON North America on October 5-6.
Americaneagle.com was a Diamond Sponsor at Sitecore DX Minneapolis and presented two separate engaging, informative sessions.
Connect with Us at Upcoming Sitecore Events
Sitecore has taken steps to listen to feedback from customers and partners and create an event that is more tailored to their specific needs. And because Sitecore DX events will be held in different locations around the world, they are much more accessible to those who’d like to attend. Sitecore Symposium 2022 in Chicago was Sitecore’s largest in-person event to date, and with the new events around the world, attendance is expected to continue to grow. As a top Sitecore partner, Americaneagle.com looks forward to supporting and attending future Sitecore DX events.
Americaneagle.com is Your Go-To Sitecore Development Agency
We are a Sitecore Platinum Implementation and Hosting Partner with 10+ years of experience building robust, customer-centric digital experiences. With 25 MVPs over the last six years, we can confidently say that our Sitecore expertise is unmatched. We're even certified in all five Sitecore specializations, an accolade achieved by only a few Sitecore agency partners in the world. Whether you're looking for enterprise implementations and integrations, ongoing support, Sitecore solution audits, Sitecore version upgrades, or more, Americaneagle.com is your go-to agency for success. Contact us to speak with a Sitecore strategist to learn more.
