For any business that uses social platforms like Meta (formerly known as Facebook) and Instagram, it's important to also utilize Facebook Business Manager. This free tool helps businesses efficiently manage multiple Facebook pages and ad accounts and provides deeper analytical insights into their pages and accounts' performance. With Facebook Business Manager, companies can efficiently manage their online presence and engage with their growing customer base.
To help you better understand Facebook (Meta) Business Manager and its benefits, we have compiled a tutorial with step-by-step setup instructions. This includes creating your Business Account, Facebook Pages, and ad accounts. Additionally, discover how to use the dashboard effectively, manage roles and permissions, and get tips for optimizing Meta Business Manager for better performance.
What is Meta Business Manager?
Meta Business Manager, previously Facebook Business Manager, was introduced in 2014 to assist companies in efficiently managing their pages and advertising accounts while controlling account access. In 2022, it was rebranded as Meta Business Manager (now “business portfolio”). It has become the go-to tool for advanced users and marketing agencies looking to streamline their Meta ads and asset management. Numerous businesses are leveraging it in conjunction with Meta Business Suite, benefiting from the intuitive interface and mobile app options.
The Meta Business Manager offers a range of features that can transform how businesses manage their online presence and advertising needs. It serves as a convenient one-stop location for efficiently managing all marketing and advertising activities on Facebook and Instagram.
Meta Business Manager vs Meta Business Suite
The differences and benefits of Meta Business Manager and Meta Business Suite are significant. Meta Business Manager is more of a back-end management system that allows you to manage multiple pages and ad accounts, assign roles and permissions, and access detailed analytics. On the other hand, Meta Business Suite is focused more on front-end management. It is an integrated platform for creating and scheduling posts, managing messages, and analyzing insights across Facebook, Instagram, and Messenger.
Step-by-Step Guide to Setting Up Facebook Business Manager
Make social media management a priority to save time and money. You can improve operations and efficiency by setting up your company's Facebook Business Manager correctly. Properly configuring your account from the beginning helps ensure clarity regarding access and permissions for pages and ad accounts.
Check out our comprehensive guide to setting up Facebook Business Manager for effective social media management and discover simple yet efficient ways to set up all accounts and pages easily.
Create Your Business Manager Account
Begin the Meta Business Manager setup by clicking “Create Account” and entering your business name and email address. Then, follow the prompts to complete the setup process. Additional Meta Business Manager setup details are available on the Facebook Business Manager website.
Add Your Facebook Page(s)
Next, you'll want to create a Facebook page for each company or brand, as you can manage multiple Facebook pages from one Business Manager profile. To do so, go to the Business Settings and select “Pages” from the menu. Click “Add” and choose the appropriate option (Add a Page, Request Access to a Page, or Create a New Page). Follow the prompts to complete the addition.
Add Your Ad Account(s)
From the Meta Business Manager, you can create your ad account, where you and your team can manage the ads on Facebook. You can easily set up your ad account(s) by navigating to Business Settings. Select "Ad Accounts" from the menu, click "Add," and choose the best option for you (Add an Ad Account, Request Access to an Ad Account, or Create a New Ad Account). Then, follow the prompts to finalize setting up your ad account(s).
Assign Roles and Permissions
A significant benefit of using Facebook Business Manager is the ability to manage and assign account permissions and roles, allowing for different levels of accessibility for each person on your team (and even with partners). To set this up, go to Business Settings and select "People" from the menu. Click on "Add" to invite team members. You can assign appropriate roles (Admin, Employee, etc.) and set permissions here.
Managing the Dashboard
After completing the setup of your Meta Business Manager, you will have access to a detailed overview of all connected assets, billing and payments, software integrations, and users. From the main Business Manager dashboard, you can manage and view all your Facebook marketing and advertising activities, including Facebook pages and ad accounts. You can easily access key features such as permissions management, ad account management, asset management, and business tool management.
Dashboard Overview
Using the dashboard interface, move from key sections like Account Overview, Ad Manager, Page Management, and more. It's a powerful tool for business owners to oversee page access, collaborate with employees and partners, and efficiently manage multiple accounts from a single location.
Once you're ready to begin working on your social media strategy, check out our "Social Media Best Practices to Amplify Your Branding and Digital Marketing Strategy" article for top social media marketing tips.
Using Ad Manager
In the Ad Manager section, users can focus on creating, managing, and analyzing ad campaigns.
Managing Assets and Permissions
From the dashboard, user roles and permissions settings can be controlled, as well as asset management, including Facebook pages, ad accounts, and more.
Tips for Optimizing Facebook Business Manager
You can improve Business Manager performance and make the most of this valuable Facebook advertising tool to quickly create, manage, and analyze ad campaigns. To maximize your Meta Business Manager tool, you’ll want to incorporate the following helpful housecleaning tips: keeping it organized, enhancing security, and leveraging Facebook Business Suite.
Organizing Your Business Manager
Keep your Meta Business Manager organized by seamlessly grouping assets and embracing labels and categories. By using proper labeling and organization, you can improve workflows all around.
Enhancing Security
Prioritize the security of all Facebook pages and ad accounts. Enhance security by setting up two-factor authentication and reviewing user permissions and roles consistently.
Utilizing Facebook Business Suite
When you use Meta Business Manager with Business Suite, you can streamline back-end operations and improve management. Using Business Suite gives you more control over tasks, such as scheduling posts, analyzing insights, and more. This includes managing post-scheduling and content planning, connecting your social accounts to third-party tools, and handling multiple accounts. Meta Business Suite consolidates your business activity on Facebook, Messenger, and Instagram in one convenient place.
Read our “A Beginners Intro to Multi-Channel Marketing” article to learn more about multi-channel marketing and management.
Common Issues and Troubleshooting
Some common issues with the Facebook Business Manager account begin with user errors during setup. Your Meta Business account needs a solid foundation for growth, and one error during setup can lead to more account and advertising obstacles. Understanding Meta Business Manager from the beginning is essential, which is why collaborating with a digital marketing agency can be extremely beneficial.
Users may also need help navigating their Meta Business account, especially when locating specific tasks. To better understand how to use this tool and its functionalities, explore other Meta Business Manager tutorials and check out related videos on YouTube. For additional support, Facebook's Help Center is available.
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Today, having a strong social media presence is crucial for businesses. Platforms like Facebook and Instagram have become integral parts of our daily lives, and consumers expect their favorite brands to be active on these platforms. An effective social media strategy can improve your brand's reputation, drive traffic to your website, and facilitate customer feedback.
At Americaneagle.com, we have a team of experts who specialize in Facebook Business Manager. Our services include account setup, maintenance, security, optimization, and more to maximize the efficiency of Facebook marketing. We help our clients understand how to make the most of their Facebook Business Manager accounts and provide actionable strategies to assist in the growth of their Facebook pages and ad accounts. If you want to learn more about our robust digital marketing services, including social media marketing services, please get in touch with us today.
