Approximately 87% of executives agree that customer experience is the top growth engine for a business, according to online advisory and consulting platform consulting.us. Furthermore, the platform found that 80% of customers say they’re more likely to purchase a product when the business offers a personalized experience. These statistics beg the question of whether or not customer experience should be a key factor in marketers’ day-to-day strategies.
For Jonathan Henault, customer experience manager at Kentico, the answer to that question is “absolutely.” In this week’s episode of the Lessons for Tomorrow Podcast, our guest host, Wes McChristian, Kentico Practice Director at Americaneagle.com, is joined by Henault to discuss all things digital customer experience – or as Kentico calls it, digital experience maturity. The two discuss what digital experience maturity means, how to create a customer journey map to improve customers’ overall experience, the idea of implementing digital maturity in your roadmap, and more.
- Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube
- Tim Ahlenius: LinkedIn // Twitter
- Wes McChristian: LinkedIn
- Jonathan Henault: LinkedIn
- Resources: Calculating Digital Experience Maturity – Kentico
This podcast is brought to you by Americaneagle.com Studios.
About: The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach.