Local SEO benefits franchise businesses that have a physical location and want to attract local customers. Local SEO can help you meet your traffic, sales, and ranking goals, especially if you have multiple physical locations.
What is Local SEO for Franchises?
Local SEO, or local search engine optimization, is the SEO strategy that helps grow your business's online presence in local search results. Traditional SEO focuses more on improving a business's online presence nationally and globally. While conventional SEO tactics help companies rank for a product or service-related search term, local SEO allows you to attract customers searching in your city or area for businesses like yours.
Local SEO strategies may include targeting specific geographic keywords in your website’s content, title tags, alt tags, and meta descriptions. Other techniques involve adding your physical location address to your website and encouraging local-based reviews.
Why You Should Use Local SEO As a Local Franchise
Many franchises are attached to well-known brands, making them more established and recognizable. Local SEO for franchises focuses on helping customers find your physical business location when they may not even know it is nearby. Targeting customers using local SEO will help you increase sales.
Winning Local SEO Strategies for Franchises
Gain higher rankings on search engine results pages for your franchise (whether you have one or many locations) by focusing on local SEO strategies, such as adding your business on Google Maps and Yelp, using consistent branding and location-based keywords, and more.
Add Your Franchise Location in Google Maps
Make sure your franchise location appears on Google Maps so potential customers can find your business easier. To do so, register your business with a Google Business Profile.
Add Your Franchise Location in Yelp
Yelp is an excellent way for potential customers to find businesses like yours, read and write reviews, submit photos of your location, make reservations, and find information about your business, including hours, contact information, location address, and more.
Optimize Content with Location-Based Keywords
Including location-based keywords in your content can help you rank in local search results. Add them in title tags, alt tags, headlines, page copy, and more. A helpful tip is to add significant landmarks and destinations near your location in keyword search phrases, allowing people and search engines to understand better where you are located.
Use Established, Recognizable Branding
Make your franchise easier to recognize by using the established brand logo, color scheme, etc. This will help customers instantly identify your business. You’ll not only want your physical location to be on brand but also your website and social media pages.
Encourage Local Reviews
Potential customers will look for online reviews about your location, product, services, etc. Encouraging local customers to leave a review helps new customers understand your business. If customers use keywords in their reviews, it can help you rank higher on search engine results pages for those specific keywords. For the best local SEO results, prioritize review management by engaging with and commenting on customer reviews and feedback.
Contact the SEO Specialists at Americaneagle.com
Local SEO can benefit brick-and-mortar businesses, especially franchises and those with multiple locations. Attract local customers shopping or visiting your area through local SEO strategies, improving your business visibility and traffic, and increasing sales.Americaneagle.com has been helping businesses succeed online for more than 25 years. Our dedicated team of digital marketers work with businesses in a variety of industries to increase traffic, brand awareness, lead generation, conversions, and sales, through robust, data-driven SEO strategies. We also provide SEO audits, keyword research and strategy, consulting and management, and more. Whatever it is, we work diligently to help your business succeed. Contact us today to get started.