Modern Marketing Messages Podcast: The Importance of Branding in Marketing

Branding is critical to any business – it represents your DNA, helps set you apart from the competition, and promotes recognition. Does your business prioritize branding within your overall marketing strategy?

Patti Winger, Director of Engagement Marketing & Communications at Uponor, talked with our host, Taylor Karg, about the importance of branding in marketing and creating an emotional connection with core customers. We get to hear Winger’s journey with taking Uponor from a small operation to a global brand as well as the requirements every business should have when developing a brand for their business. And lastly, while rebranding can be overwhelming at first, Winger shares advice for developing a strategy and building a brand architecture that better equips you to transform your business and create longevity for new customers. 

Uponor is a Finnish company that sells indoor climate, plumbing, and infrastructure products. 

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

To read the transcript/captions of this episode, click "CC" within the YouTube video.

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Patti Winger quote on customer experience and branding in marketing

About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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About Author

Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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