How Does Off-Page SEO Work?

Off-page search engine optimization (SEO), also called off-site SEO, is a strategy that improves your business's website search ranking through off-page changes.

For any digital marketing team working on their SEO campaign strategy, off-page SEO will be an essential piece. Off-page SEO techniques will work to improve your ranking on search engines like Google, growing your brand awareness, web presence, and shares on social media.

But it doesn't end there; off-page SEO helps your website to be more attractive to other websites, so much so that they will reshare or link to your content via their site, enhancing your credibility and making you a leader for your industry.

What is Off-Page SEO?

Off-page SEO is the optimization activities conducted outside of a website to improve its search engine rankings and online visibility. Unlike on-page SEO, which focuses on optimizing elements within a webpage, off-page SEO involves actions taken elsewhere on the internet to influence a site's authority, reputation, and relevance in the eyes of search engines.

Is Off-Page SEO Important?

When your website is shared on another website or social media, your off-page SEO works. Again, link sharing (or link building) is tremendously important, as it shows search engines that your website is the leading, reputable source. You are offering the best high-quality information or product; therefore, search engines will favor you in their rankings.

Without an off-page optimization strategy, your website will live on the infinite web and miss a significant opportunity to stand out. 

Off-Page SEO Link Building

Building your link's presence on the web comes in many forms. To grow the number of links or earn more links to your website, try these forms of linking: natural links, built links, and created links.

Natural links come to your website organically when someone finds your brand or website and decides to share your content because they find it of value. At the same time, built links come to your website through your efforts working with outside sources, like publishers and journalists. Lastly, created links are links you make yourself through generated content like press releases, but be warned that this method is frowned upon by search engines. So, limit this off-page SEO linking method, and focus more on natural and built links. 

Running an Off-Page SEO Campaign

Suppose you are ready to begin mapping out your off-page SEO campaign. In that case, you'll want to include the following strategies: backlinking, generating content, social media for brand awareness, influencer marketing, pitching to publishers, and social bookmarking.


As previously mentioned, link building is a major piece of off-page SEO strategy. Backlinking, or growing the number of links that naturally link to your website, can be done by having quality information on your website. If well-known, reputable websites start sharing your website content, it increases your traffic and makes you a trustworthy and leading source. 

Generating Content

Increase the amount of quality content on your website through blogging. Blogs can be a fantastic source of long-form and short-form content that can easily be shared. To grow your audience, write relevant blogs about your industry. Stay relevant and exciting!

Social Media for Brand Awareness

Social media marketing suits your website’s web presence and brand awareness. Beyond sharing content and information on social media about your brand, be sure to comment and engage with people. Social media engagement will help build your business’s customer loyalty and more.

Influencer Marketing

Another way to boost your ranking (the primary goal of off-page SEO) is with influencer marketing tactics. Knowing people in your industry who like, comment, or share your business will gain trustworthiness and attention from potential new customers.

Pitch to Publishers

Try pitching yourself to publishers as a guest post. By writing as a guest poster for publishers, you can grow your brand’s awareness, attract new customers who may not have found you, improve your website’s authority, traffic, and more.

Social Bookmarking

Social bookmarking is when you share your content to potentially interested audiences on sites like StumbleUpon, Reddit, etc. While this off-site SEO technique can be of value to you, be sure to only share your content with audiences that relate to or may be interested in what you have to say.

Contact Us for Off-Page SEO Services

Off-page SEO is essential for building a website's authority, credibility, and popularity in the online world. Search engines consider off-page signals as a measure of a site's reputation and relevance to specific topics, which plays a significant role in determining its search rankings. A well-executed off-page SEO strategy, combined with strong on-page optimization, can lead to improved organic search visibility and increased traffic to a website. is your partner for all of your SEO and digital needs. From an SEO audit to keyword research and strategy, consulting and management, and more, our digital marketing experts can help accelerate your online growth. Whether your business is B2B or B2C, our SEO efforts increase your web traffic, brand awareness, leads, and conversions. Contact us today to get started. 

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