Search engine optimization (SEO) is integral to gaining website traffic and increasing your ranking. Continually optimizing SEO using varied techniques is the best way to maintain your ranking, grow traffic numbers, sales, and your online business presence, and see a return on your SEO investment.
Beyond basic SEO techniques, there are advanced optimization techniques and tools sure to help your ranking with search engines. Using updated optimization techniques, you can continue improving your content's relevancy, quality, and how both customers and crawl bots consume your content. With ever-evolving SEO techniques and algorithm changes, it's more important than ever to stay in the know of new tools and strategies to help your business.
Take a look at the following on-page and technically advanced SEO techniques to see how they can help focus your efforts and positively impact your website.
Optimize Pre-Existing Content
Old, unoptimized content can be an untapped resource for your website. Choose old content and pages on your website that can be easy wins by making minor fixes or changes such as updating title tags, adding keywords, and improving internal linking. Then work on optimizing content and pages with updates like adding fresh, relevant content to enhance their searchability and ranking.
Create a Mobile-Friendly Website
A mobile-friendly website is more necessary than ever, as Google crawl bots now view sites from a mobile perspective. A responsive, mobile-friendly website will also give your business a massive benefit for traffic and sale transaction opportunities, as many people use their phones to make purchases.
Focus on Internal Linking
You will want to focus on improving your internal linking strategy throughout all pages on your website. Working on internal linking can help show pages' relevancy and value and increase ranking as search engine bots explore each page of your site. Increase the amount of inbound and outbound links to your website and evaluate them using advanced SEO tools such as Moz and Ahref reports.
Increase Page Download Speed
Page load speed can affect your search engine results page rankings. If your site does not download fast enough, you risk having customers bounce or leave your site. Strategies such as compressing larger images, avoiding too many redirects, and improving HTML code can help you download speed.
Add Schema Markup to Pages
Schema markup or structured information can make your page look more attractive in search results. This added information can make your page more valuable to Google and incentivize people to click on your website. However, only use schema markup on necessary pages.
Repurpose Content in New Formats
Another advanced technique to make your website stand out to people and search engines are using new and old content in various formats. For instance, taking valuable information found on your blog and producing it as a video, infographics, or social media post can bring new life to your content.
Contact the SEO Specialists at Americaneagle.com
While these are only a few advanced techniques for improving your website’s SEO, they are very effective. Trying advanced techniques, like optimizing content and page speed, can help increase your ranking, traffic, and sales potential.
Americaneagle.com is a digital marketing and web design company that takes a systematic approach to SEO by holistically understanding your business’s needs. We then create content and technical strategies that improve your keyword rankings and push you to the top of the search result pages. Whether your business is B2B or B2C, our experts can help accelerate your growth. Contact us today to get started.