BigCommerce System & API Integration Capabilities

The BigCommerce platform is a leading ecommerce solution that provides the tools and functionalities businesses need to build and operate an online store. The platform is known for its robust capabilities, including a variety of customizable templates, advanced SEO features, and integration with major social media and marketplaces like Amazon, eBay, and Facebook. BigCommerce caters to businesses of all sizes, from small startups to enterprises, offering scalable solutions that grow with the business. With its user-friendly interface and comprehensive feature set, BigCommerce is a great solution for any organization looking for ecommerce success.

Ecommerce system integration and BigCommerce API integration play a critical role in today’s ecommerce world. They serve as the backbone for seamless interconnectivity between various software applications, enabling businesses to automate processes, improve efficiency, and deliver a superior customer experience.

Through API integration, ecommerce platforms can connect with payment gateways, CRM systems, inventory management tools, and shipping services to create a unified ecosystem that streamlines operations. This interconnectedness allows real-time data sharing and synchronization across platforms, leading to accurate inventory tracking, faster order processing, personalized marketing, and ultimately, improved customer satisfaction.

In an increasingly digital and competitive market, system and API integration is not just a luxury, but a necessity for any ecommerce website.

Businesswoman using a laptop with a digital network overlay highlighting BigCommerce System & API Integration Capabilities.


Understanding BigCommerce APIs

APIs for ecommerce play a crucial role in connecting various software systems involved in running an online business. Here are some key roles of APIs in ecommerce:

  • Integration with payment gateways: APIs allow ecommerce platforms to integrate with different payment gateways so payments from credit cards, debit cards, or digital wallets can be accepted and processed.
  • Inventory management: APIs facilitate real-time communication between ecommerce platforms and inventory management systems for accurate tracking and updating of inventory levels.
  • Shipping and delivery: APIs connect ecommerce platforms with shipping service providers, allowing businesses to automate the process of calculating shipping costs, creating labels, and tracking shipments.
  • Enterprise resource planning (ERP): This API enables businesses to connect their BigCommerce online store with their ERP software, streamlining operations and synchronizing data between the two systems.
  • Customer relationship management (CRM): Through APIs, ecommerce businesses can integrate their platforms with CRM systems. This enables businesses to track customer interactions, purchases, preferences, and provide personalized customer service and marketing.
  • Analytics and reporting: APIs can also integrate ecommerce platforms with analytics tools. This helps businesses to collect, analyze, and report data about sales, customer behavior, website traffic, and more.

APIs for ecommerce are key because they act as a glue that binds all these different systems together, creating a unified and efficient ecosystem for managing an ecommerce business. They enable automation, real-time data sharing, and synchronization across systems, leading to improved operational efficiency and customer satisfaction. 

The BigCommerce API provides many features and functionalities that allow developers to create custom solutions for ecommerce websites. Here is an overview of some of the key features:

  • High-performance APIs: BigCommerce offers high-performance APIs that enable developers to develop and scale quickly.
  • Custom functionality: Developers can build their own custom functionality using the API architecture provided by BigCommerce so that solutions to complex problems can be tailored to specific business needs.
  • Extensive collection of endpoints: BigCommerce provides an extensive collection of endpoints, webhooks, and other core solutions through its API, allowing developers to access, manage and store data, authenticate customers, and make client-side queries for product information.
  • GraphQL APIs: BigCommerce supports GraphQL APIs, which provide a flexible and efficient way to query and manipulate data, allowing for more precise and optimized data retrieval for improved performance.
  • Store data management: The API allows full access to cart data, including items added and removed. This enables developers to add tools such as analytics, pricing, and checkout functionality to enhance the customer experience.
  • Advanced API features: BigCommerce offers advanced API features like filtering, sorting, and pagination, making it easier to efficiently manage complex API needs.

Key Benefits of BigCommerce API Integration

Integrating BigCommerce APIs into an ecommerce website brings a host of benefits, including improved data accuracy, enhanced customer experience, and streamlined operations. By utilizing APIs, businesses can ensure that their data is always up to date and accurate, avoiding discrepancies and errors that often arise from manual data entry or outdated information. This is crucial for inventory management, order processing, and customer information. 

Additionally, APIs enables businesses to create a seamless and personalized customer experience by leveraging customer data to provide targeted recommendations, personalized marketing campaigns, and customized shopping experiences. With real-time synchronization between BigCommerce and other systems, businesses can deliver product suggestions, promotions, and relevant content that resonates with individual customers, leading to more engagement and loyalty. BigCommerce API integration streamlines operations by automating various processes such as inventory management, order fulfillment, and shipping.

BigCommerce API integration offers practical applications in various ecommerce scenarios, helping businesses to improve their operations and enhance the customer experience. They are instrumental for:

  • Inventory management
  • Order fulfillment
  • Personalized marketing
  • Multi-channel selling
  • Custom app development

By harnessing the power of BigCommerce API integration, businesses can optimize their ecommerce operations, provide personalized experiences, expand their reach, and differentiate themselves from the competition.

BigCommerce Integration Capabilities

Diagram showing API integrations with CRM, ERP, Inventory Management, Fulfillment Systems, and Marketing Automation.

BigCommerce offers seamless integration with various systems, including CRM (customer relationship management) and ERP (enterprise resource planning) solutions. Here are a few examples of how BigCommerce integrates with these systems:

  • CRM integration: BigCommerce can be integrated with popular CRM tools like NetSuite, Capsule, Zoho CRM, and more. This integration allows businesses to centralize customer data from various channels, including website interactions and social media, enabling them to gain valuable insights and provide personalized experiences. They can track customer interactions, manage leads, and automate marketing campaigns based on CRM data.
  • ERP integration: BigCommerce offers pre-built integrations with ERPs such as Brightpearl, Acumatica, and Oracle NetSuite. This ensures seamless synchronization of data between the ecommerce platform and the ERP system so businesses can manage inventory levels, automate order processing, and streamline accounting processes.
  • Inventory management integration: By integrating BigCommerce with inventory management systems, ecommerce businesses can synchronize stock levels, product information, and pricing across different platforms. This ensures accurate and real-time inventory updates, providing a seamless shopping experience to customers and improving operational efficiency.
  • Marketing automation integration: BigCommerce can be integrated with marketing automation tools like Mailchimp, ActiveCampaign, and Zendesk Suite. This allows businesses to create targeted email campaigns, automate customer follow-ups, and personalize marketing communications based on customer behavior and preferences.
  • Fulfillment integration: BigCommerce integrates with fulfillment systems and shipping carriers, allowing businesses to automate order fulfillment processes. This integration streamlines shipping workflows, generates shipping labels, and provides real-time tracking updates to customers. This helps to improve order accuracy, reduce shipping errors, and deliver a faster and more reliable shipping experience.

These are just a few examples of how BigCommerce integrates with various systems to enhance ecommerce operations, improve customer experiences, and drive business growth.

Enhancing BigCommerce Ecommerce Efficiency

Integrating BigCommerce with various systems can significantly improve operational efficiency for ecommerce businesses. Here are some key ways this can be accomplished:

  • Streamlined inventory management: This eliminates the need for manual data entry and provides real-time visibility into inventory, reducing the chances of overselling or stockouts. Businesses can efficiently manage their inventory, optimize replenishment, and ensure accurate information, ultimately saving time and minimizing errors.
  • Automated order processing: Integrating BigCommerce with order management systems or ERPs enables businesses to automate order processing workflows. This automation eliminates the need for manual intervention, reduces processing time, and ensures a faster and more efficient order fulfillment process.
  • Centralized customer data: Integrating BigCommerce with CRM systems allows businesses to centralize customer data and gain a comprehensive view of customer interactions, purchase history, and preferences. Having all customer information in one place enhances efficiency and enables businesses to build stronger relationships with customers.
  • Streamlined shipping and fulfillment: This enables businesses to choose the most cost-effective shipping methods and streamline fulfillment operations, resulting in faster order delivery and increased customer satisfaction.
  • Simplified reporting and analytics: Integrating BigCommerce with analytics tools or business intelligence platforms allows businesses to gain valuable insights into sales performance, customer behavior, and website metrics. This simplifies the reporting process, saves time on manual data extraction and analysis.

Automating tasks and synchronizing data with APIs in BigCommerce can lead to increased efficiency, improved accuracy, and a better overall experience for both businesses and customers.

Personalizing the Customer Experience

The BigCommerce API offers powerful capabilities to tailor the shopping experience and significantly impact customer engagement and retention. By leveraging BigCommerce APIs, businesses can personalize the customer journey, provide targeted recommendations, and create a seamless shopping experience.

Here's how BigCommerce APIs can help:

  • Personalized product recommendations: With access to customer data and behavior through the API, businesses can create personalized product recommendations based on customers' browsing history, purchase patterns, and preferences. By tailoring recommendations to individual shoppers, businesses can enhance the shopping experience, increase product discoverability, and drive higher conversion rates.
  • Customized pricing and promotions: BigCommerce APIs allows businesses to implement custom pricing strategies and promotions based on specific customer segments or purchasing history. By offering personalized discounts, exclusive offers, or loyalty rewards, businesses can incentivize repeat purchases, foster customer loyalty, and improve customer satisfaction.
  • Seamless omnichannel experience: BigCommerce APIs enable businesses to synchronize customer data, orders, and inventory across multiple channels, such as websites, marketplaces, and physical stores. This integration ensures a consistent shopping experience regardless of the customer touchpoint. By providing a seamless omnichannel experience, businesses can enhance engagement and retention, as customers can easily switch between channels without losing their preferences or order history's Expertise in BigCommerce Integration

At, we value our extensive network of partners. Our connections with these organizations enable us to offer excellent service and quick turnaround. Our BigCommerce integration services are designed to streamline and connect your website with essential business, operational, and marketing systems. We can seamlessly integrate your CRM, ERP, shipping platform, payment processor, PIM, and any other custom or off-the-shelf system you use. We will simplify and automate your online operations to enhance your overall efficiency.

We are a full-service, global digital agency that provides expert web design, development, system integration, hosting, post-launch support, and digital marketing services to brands leveraging the BigCommerce platform. If you’re looking for a top-rated BigCommerce development agency, is your partner.

Here are some success stories and case studies demonstrating's proficiency in maximizing the potential of BigCommerce APIs and system integrations that leverage the full capabilities of BigCommerce:

Gordy & Sons

Discover Gordy & Sons is the ultimate destination for outdoor enthusiasts in Houston, Texas. The premier outfitter caters to hunters and fly fishers, providing high-quality gear and excellent service. Their BigCommerce website was seamlessly integrated with their graphical point-of-sale environment and inventory management system, CounterPoint. With this integration, they are able to guarantee accurate, real-time data for product inventory, orders, and customer details. 


HoMedics, a subsidiary of FKA Brands, produces personal health and wellness products such as massagers, humidifiers, and sound machines, selling its products to over 60 countries worldwide. The site includes a variety of platform integrations such as Hawksearch, Shogun, BazaarVoice, Bronto, and VWO. 

RDO Equipment Co.

Founded in 1968, RDO Equipment Co. is a leading provider of equipment sales and support, specializing in a wide range of equipment, including agriculture, construction, environmental, positioning, surveying, and irrigation. utilized BigCommerce APIs to ensure a seamless ecommerce experience and efficient business logic, with integrations with the Sitefinity CMS and onsite search solution Hawksearch.  

Overcoming Challenges in Integration

There are notable challenges associated with systems integrations – but they can be overcome. Some common hurdles include compatibility issues, data mapping problems, communication challenges, and performance limitations. By analyzing system requirements and capabilities, and strategically planning and designing the integration process, integration can be seamless and successful. Thorough testing, debugging, and performance optimization are important steps, as well as effective communication and collaboration among teams and stakeholders involved in the project.

Future Trends in API & System Integration

The future of API technology holds numerous developments and trends that will impact integration capabilities in ecommerce. Some key insights and predictions include enhanced API security. As APIs continue to play a crucial role in connecting various systems and exchanging data, API security will take center stage and there will be increased focus on implementing robust security measures to protect sensitive information and prevent unauthorized access.

Microservices APIs are another key trend. The adoption of microservices architecture is gaining speed, and APIs will play a vital role in enabling communication between microservices, allowing for greater flexibility, scalability, and agility in developing and deploying applications.

Event-driven architecture is becoming increasingly popular and APIs will evolve to support event-driven communication patterns. This enables real-time data streaming and event-driven workflows, facilitating seamless interactions between systems and enabling faster response times.

The growth of APIs will lead to a parallel increase in API management solutions. Businesses will invest in comprehensive API management platforms and tools to streamline the development, deployment, and monitoring of APIs. These platforms will provide advanced analytics, security features, and developer-friendly interfaces. AI and machine learning capabilities will be embedded within APIs, allowing businesses to leverage intelligent features such as natural language processing, sentiment analysis, and recommendation engines. This integration will enable more personalized and context-aware experiences for users.

The proliferation of low-code and no-code development platforms will empower non-technical users to create and manage APIs without extensive programming knowledge. This democratization of API development will accelerate innovation and allow businesses to quickly adapt to changing market demands. API analytics and monitoring platforms will become more prevalent, providing businesses with valuable insights into API performance, usage patterns, and customer behavior. These analytics tools will enable proactive issue detection, optimization of API performance, and data-driven decision-making.

As these future developments become a reality, businesses in the ecommerce industry will have access to more advanced integration capabilities and opportunities to deliver exceptional experiences to customers.

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Let a BigCommerce Development Partner Help You!

BigCommerce's system and API integration capabilities allow businesses to seamlessly integrate various third-party applications and services to streamline their operations and enhance the overall ecommerce experience for their customers. This integration helps in automating tasks, improving customer service, and increasing sales. If you’re looking to explore integration opportunities for your ecommerce business,  let's BigCommerce development services help you achieve success! 

About Author

Shawn Griffin
Shawn has been with since 1999 in a variety of roles. Currently, Shawn is part of our digital marketing and content team. In addition to editing and producing written company pieces, he produces copy for clients and he also helps to produce our radio and TV spots. He wants to make sure everybody knows that it’s truly a collaborative effort – between many, including the people he’s worked for during the past 20+ years!

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