Gordy & Sons
Gordy & Sons Launches Ecommerce Website to Match In-Store Sophistication
Gordy & Sons is a premier outfitter that services hunters and fly fishers from their spacious destination store in Houston, Texas. They carry the top brands of gear and clothing for adventures on the water or in the field. Gordy & Sons is very unique in its fine assortment products and the world’s most desirable, select firearms. Within their inventory they have firearms that are priced up to $500,000.
Challenges
Gordy & Sons was pursuing a new, strategically sophisticated partner to help grow their ecommerce revenue. They identified Americaneagle.com, a full-service digital agency with big brand experience and respected solutions in ecommerce, as the ideal partner to build their new site. With the agency’s help, they wanted to implement a more user-friendly ecommerce platform as well.
The new BigCommerce website for Gordy & Sons needed to successfully integrate their graphical point-of-sale environment and inventory management system, CounterPoint. It was critical that the two systems communicated seamlessly to ensure accurate, real-time data for product inventory, orders, and customer detail.
Additionally, search engine performance improvements were necessary to broaden reach and grow Gordy & Sons’ customer base. The new site also had to launch efficiently to minimize the gap between the old site going down and the new site replacing it as lost time equates to lost revenue.
Solutions
The redeveloped website launched quickly and without sales interruption. It welcomed site visitors with an engaging design that is unmistakably kin to the experience of walking through the upscale brick-and-mortar store. Their new ecommerce presence showcases firearms as well as all-weather apparel and outdoor accessories for hunting and fishing.
Via the new website, customers are now able to confidently purchase firearms and have them shipped directly to their preferred Federal Firearms Licensed (FFL) dealer.
Switching ecommerce solutions from Magento to BigCommerce, the team at Gordy & Sons is now self-sufficient in maintaining their ever-changing inventory within their website, adding content, and engaging with their loyal customers. The new site also successfully integrates with their Counterpoint point-of-sale system.
Within months of the BigCommerce-powered website being live, Gordy & Sons has been assured the previous site’s performance inconsistencies and downtime will never return. Their online sales have greatly benefitted from the new site’s detailed SEO. More of the right customers are finding Gordy & Sons online than ever before.
