Our Favorite 5 Digital Marketing Tools — A New Year Gift for Every Business

At Americaneagle.com, we pride ourselves on having incredible experts in every aspect of an online business.

Since 1995, we've been forging the path to web innovation through solutions like web development, UX design, strategy, hosting & security, artificial intelligence (AI) consulting and more.

One area in which we’ve seen tremendous growth in recent years is our digital marketing services.

Through solutions like SEO, content marketing, email marketing, and paid ads, our digital marketing team of data scientists, technologists, marketers and content creators help countless businesses drive customer engagement and increase their bottom line.

Just as Santa needs his little helpers, our experts didn’t do it all by themselves. To craft memorable and profitable digital experiences, they used a variety of marketing tools and we’re going to share five of them with you. Consider it a New Year’s gift to help you get a head start in 2021!

1.) Pardot

A Salesforce product, Pardot is a B2B-specific solution that requires little to no marketing automation experience. "With Pardot, we don’t have to worry about our marketing technology. Instead, my team can focus on creating and driving business," explained a Deloitte executive, after seeing a 400% increase in active users.

The software is designed to be an intuitive and user-friendly “lead generator.” Pardot features an innovative lead scoring and grading system that automatically qualifies leads and notifies sales teams in real-time. This means they will be able to approach ready-to-convert prospects well before the competition.

What makes Pardot unique is its personalization power. Thanks to features like email A/B testing, SPAM analysis and email editor, Pardot can send tailored messages for different audiences, a tactic proven to increase click-through rates. 2.8 million Pardot users have seen sales revenue increase by 34% and their marketing effectiveness climbed by 37%, on average.

In 2020, Pardot launched new B2B marketing features, such as Einstein Attribution and B2B Marketing Analytics Plus, which the Americaneagle.com team is already using.

2.) HubSpot

An automatization newbie’s dream, HubSpot is an all-in-one customer relationship management (CRM) platform that includes very tool you need to grow an online business from building your website to accelerating sales. The best part? No coding skills are required.

A HubSpot feature we particularly like is Email Tracking. The tool helps you improve your emails by giving you specific data about your recipients’ interactions with your content such as which emails, links, and documents they clicked on. HubSpot’s Campaign and Reporting tools are also a bit hit among users. HubSpot is an ideal solution, not only for large corporations, but also for small enterprises that often struggle to streamline business processes using technology.

More than 95,000 companies in over 120 countries rely on HubSpot to enhance their digital business. Part of the brand’s success comes from offering outstanding customer assistance.

HubSpot does a great job at easing customers into automatization with comprehensive training materials, videos, and coaching sessions.

“We’d recommend the Marketing Hub to most businesses in B2B or B2C that are looking to ramp up their lead generation efforts. There is a ton of opportunity for businesses within all types of industries to utilize these features to enhance and take their marketing efforts to the next level,” said a HubSpot client whose company experienced a 78% increase in lead generation.

3.) Klaviyo

At Americaneagle.com, we’re all about driving operational efficiencies. The marketing automation solution Klaviyo accomplishes this goal. Unlike other platforms, Klaviyo gives marketers full access to all their data, not just a fraction. This way, brands can deliver customized, unforgettable messages to their customers across all channels, from website and email, to SMS and in-app notifications.

With 50,000 customers in 125 countries, Klaviyo acts less like software and more like a consultant who teaches you how to listen to your clients and act on those lessons.

"I’ve enjoyed using Klaviyo as a platform to connect with our customers. It’s very intuitive once you get familiar with the tools and their support team is incredibly helpful,” said Jenny Durre, a satisfied digital coordinator.

Ecommerce brands listening with Klaviyo saw, on average, a 67% increase in ROI thanks to some handy features and integrations, including with Facebook, ShipStation, and Yotpo.

Klaviyo's free Form Builder, for example, allows you to grow your email list without any IT help,  using pre-made templates. If your goal is to target customers based on profiles, metrics, or even location or date and build key groups of customers like VIPs and churn risks, Klaviyo has one of the best-in-class segmentation features. Klaviyo comes with built-in predictive analytics like churn risk, customer lifetime value, gender prediction, and more.

4.) SEMrush

Over 6 million users worldwide use this online visibility management platform for search engine optimization (SEO), pay-per-click (PPC), content, social media, and competitive research.
Keywords are the backbone of this solution which specializes in keyword research, competitor analysis, and Google Ad campaign optimization.

Here are some of the features SEMrush specialists at Americaneagle.com use the most:

  • Organic Research allows you to see what keywords your competitors’ are ranking for, how much monthly website traffic they get, and how much that site’s organic traffic is worth. This way, you can save money by choosing and picking terms that get a lot of organic clicks.
  • Traffic Analytics presents how you stack up against your competition when it comes to overall website traffic. With this feature, you’ll discover a list of sites that send the most traffic to successful brands in your industry, so you can amplify your outreach efforts accordingly.
  • Paid Search gives you a glimpse into which keywords your competition bids on frequently and the ads they’re running around those terms. This means you’ll be able to replicate their Google AdWords copy and achieve your goals faster.
  • Keyword Magic Tool does exactly what it says. It generates hundreds of thousands of keyword ideas instantaneously. Since the amount of terms can be overwhelming to sort through, SEMrush lets you categorize the list by search volume, difficulty, cost-per-click (CPC), and more.

Americaneagle.com’s contentment with this platform is shared by many other clients.

“From a big-picture standpoint, there’s not a better way to get data visualization to evaluate SEO performance,” Matt McLean, a decision-maker with Hennessey Digital, told SEMrush.

5.) ActiveCampaign

At Americaneagle.com, we believe that effective marketing is multi-channel marketing and ActiveCampaign is one of the incredible assets we use to deliver emails, set up landing pages, send SMS, and even influence how Facebook ads are displayed to users.

ActiveCampaign is an advanced, easy-to-use tool, but it requires more maintenance than other marketing automatization software. Similar to Pardot, it has an inbuilt CRM that connects to your email marketing data, allowing sales representatives to take action at peak conversion moments.

Over 100,000 businesses in 170 countries employ ActiveCampaign initiatives to achieve their most important digital goals:

  • Customized messages based on almost any parameter.
  • Time content delivery to match customer lifecycle.
  • Refine customer segmentation and improve outreach.
  • Optimize campaign in real-time, based on customer behaviors.
  • Upsell and cross-sell based on past purchases.

The brand’s website abounds in detailed testimonials from happy customers. Here’s what fitness studio owner, Nancy Townsend, had to say after growing her revenue by 347% with ActiveCampaign: “I no longer have to worry about who I need to email or follow up with. Having them already in the automation provides a different level of communication to my clients.”

Start using ActiveCampaign for as little as $9 a month or sign up for their 14-day free trial.

Digital marketing is an art that blends meticulous planning with outstanding execution. If you need expert help, our Digital Marketing team is ready to offer it. Our specialists are on a mission to help brands like yours achieve profitable outcomes through meaningful online experiences that harness the power of emotions. Contact us today and elevate your marketing game in 2021!


About Author

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Andreea is part of Americaneagle.com's talented team of digital writers. Previously, she was a Lifestyle reporter for the Chicago Tribune and a digital content creator for a marketing agency, assisting a number of Fortune 500 companies with their content and marketing strategy. When she's off the clock, Andreea can be found either on her exercise mat, riding her bike, or soaking up the sun in one of the city's parks and nature preserves.


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