Keyword research is an important part of online content creation and search optimization. Read on to find out more about how keyword research can help potential site visitors find you.
Why Keyword Research?
Write for Your Audience
Many of us are subject matter experts who are used to thinking and writing in the technical language we use in our industry. When conducting keyword research, it is helpful to step back and think about what potential customers might type in the search engine to find our products or services, rather than focusing on industry jargon.
Drive Traffic to your Site
Whether you’re writing articles, blogs, product descriptions or event details, keyword research can help you rank for the questions, words and phrases your users are searching for, therefore driving relevant traffic to your website.
Top Tips for Keyword Research
Keep it Relevant
Conducting keyword research is not about tricking Google into ranking your site, but ensuring the people that want to find you, can. Ensure you aim to rank for keywords that are truly relevant to your website and your users.
Think in Terms of Words and Sentences
Keyword research includes short key phrases too. When typing sentences into Google or any search engine, language is often quite informal, off the cuff, and might be phrased as a question. Bear this in mind when compiling keywords.
Make the Most of Metadata
Be sure to include target keywords in the Title Tag, Meta Description, Headings, and Image Alternate Text. Google and other search engines look to your metadata to determine the relevancy of your page as well as the content on the page itself.
Write for Your Reader
Above all, providing a great experience for your users is the priority. Post content that is educational, helpful or interesting to your readers, don’t force keywords in where they don’t belong, and write content that adds value to your site.
Ask the Professionals
If you’re in need of professional keyword research, we can help. Americaneagle.com can:
Assist with keyword friendly content writing
Optimize your metadata
Provide you with your current keyword rankings, your competitor keywords, and additional keyword targets