IRCE 2017 – Recap and Highlights

Staff Blogs Staff June 28, 2017 Comments
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Just a few short weeks ago, several of our ecommerce team members attended IRCE at McCormick Place in Chicago. If you are not familiar with the show, IRCE (Internet Retailer Conference & Exhibition) is recognized as the largest e-commerce trade show in the industry. The show attracts thousands of attendees from around the globe over the course of several days.

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5 Awesome Ways to Extend Your WooCommerce Customer Experience

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In the world of WordPress plugins, there are those that are built for developers, and those that are built for marketers. One of the great things about WooCommerce is the array of available tools specifically designed for the marketers. This article is going to focus on some of the more intuitive and user friendly extensions that can be excellent solutions for those marketing-minded folks that want to create a better user experience that drives sales.

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Part 2: The Main Conference

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Following up from my day 1 post about the Forrester Customer Experience (CX) Conference held in New York City this week, I wanted to provide a recap of the main conference days and lessons learned.

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Forrester’s Customer Experience Pre-Workshop in NYC

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The tagline from the Forrester event listing page says it all, “Design and deliver breakaway customer experiences”. This is exactly what I was educated about at the Forrester event in New York City the past few days. Starting on Monday with a pre-conference workshop, and then the main conference Tuesday and Wednesday. I’m happy to report that non-stop learning occurred during all three days! Here is my first day recap, with the next two days to be posted soon.

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You’ve Got Mail: Strategies to Enhance Email Marketing Success

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At our recent Digital Marketing Forum, I presented on the topic of Email Marketing. Here is a recap of my presentation, including a broad overview of the trends for this year and guidance on what you can work on internally.

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How to Thrive in the Era of Optimization

Staff Blogs Staff June 16, 2017 Comments
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At our recent Digital Marketing Forum, Corte Swearingen, Director of Digital Marketing & Conversion Science, gave a presentation on web optimization; the following post is a recap on his talk.

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The Role of Content in Your Overall Marketing Strategy

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The content of your website is arguably the most important aspect of your site – and yet how often do companies create a content strategy or even know what a content strategy is? This blog post is based on my recent presentation at our Digital Marketing Forum.

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Importance of Chatbots Part 2

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Businesses should always be looking for ways to improve their customer service. The better your customer service, the more likely a customer will choose your company over others as they’ll be confident that any issues that arise will be taken care of promptly and personally.

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Sitefinity Upgrade Tips

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Sitefinity releases new versions, major or minor, every quarter. Newer versions can include hotfixes, bug fixes or new features. To take advantage of new versions, an upgrade is usually required. There’s a misconception that an upgrade simply entails uploading the new Sitefinity license, but that is not the case. Upgrading involves updating the newer versions of the Sitefinity libraries, configurations, and database as well. Following a specific process makes the upgrade more predictable and successful.

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New Age Designer

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The ultimate graphic designer today doesn’t just have talent for aesthetics, they also have a mindset for business. This is an artist with problem solving knowhow and visual skills that support the challenge at hand. With multiple technology platforms to design for, the current day designer needs be a triple threat with marketing, business, and design skills. By asking the right questions, having a framework, one can begin to create digital solutions through strategy. Ultimately, possessing an approach that marries form and function to create purposeful design.

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