Vermeer Corporation, BORESTORE

Vermeer Corporation is a global manufacturer of industrial and agricultural machines. BORESTORE is Vermeer’s online HDD (horizontal directional drill) tooling and accessories warehouse. BORESTORE's online presence, hosted on BigCommerce, was hindered by inadequate product data and descriptions, leading to a high volume of incorrect orders. This not only resulted in an increased number of customer service calls but also affected the overall user experience and brand reputation. To address these challenges, Vermeer Corporation enlisted Americaneagle.com’s strategic consulting services to refine its ecommerce strategy and provide platform recommendations aimed at achieving its short and long-term business objectives. An in-depth analysis of BORESTORE's product data was c...