Shopify Website and Digital Marketing for Sports Tech | FanZone Scoreboards

Nevco Brings FanZone Scoreboards Online with a Website Built to Win

For over 90 years, Nevco Sports has been building scoreboards and sports technology solutions that bring athletic contests to life across thousands of venues. From professional stadiums to local gymnasiums, Nevco's displays have captured the attention of countless fans watching their favorite teams compete.

Challenges

FanZone Scoreboards is a new product introduction from Nevco Sports. The team-licensed NFL scoreboards were designed to be marketed to individual fans as well as bars and restaurants. To do so, FanZone Scoreboards needed a proven, full-service agency partner to develop a high-performance, ecommerce-enabled website, as well as a strategic digital marketing campaign to effectively launch this new brand and product.

Working with Americaneagle.com has been a great experience. From the planning stages through the launch of FanZone Scoreboards and the months that followed, their team has been instrumental in growing our visibility and strengthening our brand presence. Their knowledge, responsiveness, and dedication to our success have been second to none.

Director of Marketing, Nevco Sports - FanZone Scoreboards

Project

www.fanzonescoreboards.com

Solutions

To introduce FanZone Scoreboards to their targeted market, Nevco Sports turned to their long-time digital agency partner, Americaneagle.com.

The dedicated ecommerce development team at Americaneagle.com maximized the latest capabilities of the Shopify platform throughout the powerful new website build. Product pages now showcase the unique scoreboard’s licensed branding, features, and capabilities, including their mobile app connectivity. For the internal FanZone Scoreboards team maintaining this ecommerce website, all of the product assets have been logically organized in an intuitive Shopify editing environment.

Americaneagle.com’s development and digital marketing teams collaborated closely with Nevco Sports to orchestrate a well-timed site launch and digital advertising campaign strategy. They prioritized digital marketing efforts to intelligently promote product awareness, engagement, and sales conversions.

The initial multi-channel digital marketing campaign included coordinated advertising across Meta platforms (Facebook and Instagram), Google Search, and Google Display Network. A seamless integration between Shopify and Klaviyo has powered the development of email drip campaigns to engage new inquiries, online shoppers who abandoned carts, and seasonal (holiday) promotions, as well as SMS text strategies. A promotional partnership with a well-known social influencer is in place to garner even more market attention.

Momentum continues to build for FanZone Scoreboards. The new Shopify website is at the core of this new product launch from Nevco Sports and the consistent digital marketing campaign strategies continue to expand reach and impactful introductions to avid sports fans.

Director of Marketing, Nevco Sports - FanZone Scoreboards