Blaupunkt

To confidently expedite the launch of the new commerce-driven website experience for eBike shoppers, the team chose to develop solutions within Shopify. Specific considerations led to that selection. Shopify’s built-in capabilities to spin up a high-performing, customer-first online store was at the top of the list. Other platform features affirmed Shopify as the best platform selection, such as product catalog versatility, seamless connection with inventory data, and a next-generation cloud hosting setup that provides excellent speed, scalability, and security.

Blaupunkt and Americaneagle.com also initiated a marketing strategy to run parallel with website redevelopment. It prioritized an expanded and coordinated plan to introduce Blaupunkt eBikes to the right audiences. All new website assets were tactfully influenced by marketing goals, injecting targeted, intent-driven keywords to advance visibility within search engines. Ambitious email list cultivation emphasized not only the number of subscribers, but also separated lists into persona-targeted segments, enabling the marketing team to pinpoint messaging and timing to specific relationship types. Social media profiles have been intelligently aligned with digital advertising efforts, as well as some carefully selected mainstream advertising campaigns.

The new website launched with equally impressive project turnaround time and modern ecommerce performance. When visitors arrive on the new homepage, their first impressions are shaped by engaging video and product photography showcasing the portability and quality of Blaupunkt eBikes. Developers created a customized image widget on the homepage that now enables users to click on designated hotspots on a prominent eBike image. Upon clicking, expanded graphics introduce more detail about the signature features of Blaupunkt eBikes.

The Shopify ecommerce advantage is seen throughout the all-new online shopping experience. Shoppers interested in purchasing a Blaupunkt eBike can now do so quickly and easily. Customizations of each eBike, like choosing the logo and color options available for their college alma mater, are as simple as point-and-click. All inventory and available eBike options are continually updated. The payment methods, tax, and shipping options offered to each shopper are automated by Shopify Payments in relation to shopper and shipping locations. Shopify’s accelerated checkout further simplifies the buying process, pre-filling billing and shipping information for those who have previously purchased online from other Shopify merchants.

Americaneagle.com is excited to be partnering with Blaupunkt in the introduction of these high-performance, durable, compact, and affordable folding eBikes.