Kitsap Credit Union
Kitsap Credit Union’s New Kentico Website Sets the Standard for Growth
Challenges
KCU’s previous website, a hardcoded and custom-built platform, lacked flexibility, personalization, and analytics capabilities. Navigating the outdated site was challenging for users, with poor navigation, orphaned pages, and dead ends. Additionally, the website’s rigid structure required heavy reliance on IT for content updates, slowing down operational efficiency. KCU also faced hurdles in implementing advanced personalization and integrating data across platforms like Salesforce Marketing Cloud, which limited their ability to deliver tailored experiences and nurture leads effectively.
Solutions
To address KCU’s challenges, Americaneagle.com built a modern, scalable website on Xperience by Kentico. The new platform was designed to enhance user experience, improve content management, and provide advanced marketing capabilities to support the credit union’s goals of driving membership growth and streamlining operations.
The project began with a complete overhaul of the website’s design and structure to ensure an intuitive and user-friendly experience. Navigation was restructured into clear categories, such as personal banking, business banking, and Kitsap branding, making it easier for users to perform key actions like logging in, finding branch locations, and accessing payment options. To address KCU’s need for personalization, Kentico’s advanced tools were implemented to tailor content based on user personas, life stages, and financial goals. This enabled the site to dynamically adapt to users’ behaviors, delivering a more relevant and engaging experience.
Marketing automation played a key role in the project’s success. Lead scoring and segmentation features were integrated with Salesforce Marketing Cloud, enabling personalized nurture campaigns and dynamic user journeys. The synchronization between Kentico and Salesforce ensured that campaigns adapted in real time based on user interactions, maximizing engagement and conversion opportunities.
The new Kentico CMS empowered KCU’s team to efficiently manage content without relying on IT, significantly reducing the time needed to launch new campaigns or update website information. Custom APIs were developed to automate rates management, ensuring that users always saw accurate, up-to-date financial rates.
The project also included integrating analytics and reporting tools to provide real-time insights into user behavior, enabling KCU to optimize the site and marketing strategies continually. With this comprehensive digital transformation, Americaneagle.com delivered a scalable, user-friendly platform that supports Kitsap Credit Union’s long-term growth and operational efficiency.
