New eCommerce Site Furthers Brand Awareness and Provides Clean User Experience
Kaufman Container, has been a leader in the North American market in providing quality packaging components for over 100 years. Celebrating over a century of service, Kaufman Container realized it was in need of a website refresh. Partnering with Americaneagle.com for the redesign and development, it was imperative the new site furthered brand awareness and provided a clean UI & UX experience. Americaneagle.com developed the new site on the ROC Commerce Content Management System (CMS), a robust and easy to use web platform that allows administrative users the ability to create new pages, manage SKU's and upload images. In addition, the ecommerce site is integrated with Hawk Search, a search feature found on the page that allows back end users the capabilities to boost certain products to the top of a listing page, manage banner campaigns, and detailed reports on keyword searches and facet selections allowing Kaufman Container a detailed look at what their users are searching for. Kaufman Container also wanted the integration of idev mail, allowing them to tailor their email marketing campaigns to their clients. Americaneagle.com and Kaufman Container and proud to announce the launch of Kaufman Containers new ecommerce website.