Health & Fitness Association

The Health & Fitness Association (HFA) is the leading global trade association for the health and fitness industry. Founded in 1981, the organization represents health clubs, gyms, studios, and fitness professionals worldwide. Its mission is to grow, protect, and promote the industry through advocacy, education, research, and networking. Over time, HFA’s digital ecosystem, including the website, membership platform, and data integrations, had fallen out of alignment with the association's vision. Leadership sought a new site that would focus messaging and design around the organization’s three pillars: research, advocacy, and education. The new site would also require several critical integrations to content management and publishing platforms. Ultimately, HFA was loo...