Badgley Mischka
Multi-Site Transformation Elevates Shopping Experience for Badgley Mischka Brand
Badgley Mischka is a leading American design team creating some of the most cutting-edge fashion designs across the shoe, apparel, and accessories spaces. Launched in 1988, the iconic brand has graced runways, red carpets, wedding aisles, and events with a glamorous, effortless, and signature style.
Challenges
Badgley Mischka operated a single website that did not adequately highlight its sub-brands or unique audiences. The company wanted to better target distinct customer personas: Badgley Mischka for an older, higher-end audience, Jewel for younger shoppers across various price points, and Bride to grow its bridal sub-brand. The outdated product feed management system also struggled to keep product data updated across platforms, limiting the brand’s ability to scale its online presence efficiently.
Platform
Industry
Expertise
Solutions
Americaneagle.com transitioned Badgley Mischka from a single site to a multi-site solution with three frontends: badgleymischka.com, jewel.badgleymischka.com, and bridal.badgleymischka.com. Leveraging native BigCommerce tools, the team implemented a shared cart functionality, enabling customers to shop seamlessly across all three sites. Moving away from third-party page builders not only improved page-building efficiency but also reduced monthly costs, enhancing the experience for both internal teams and external shoppers.
To elevate the search experience, Algolia was integrated with extensive customizations, delivering faster and more intuitive site search across all sites. For product feed management, Feedonomics was implemented to automate and optimize product feeds on platforms like Google Ads, Bing Ads, Meta Shopping, TikTok Shop, Amazon, and Nordstrom Marketplace. Feedonomics’ automation capabilities drastically reduced manual updates, allowing Badgley Mischka to stay ahead of fluctuating product availability and reach more shoppers efficiently. Through its relationship with Target Plus, Feedonomics also secured Badgley Mischka placement on the exclusive invite-only platform.
The collaboration with Americaneagle.com and the implementation of BigCommerce, Algolia, and Feedonomics has delivered impactful results. With a robust multi-site solution and optimized product feed management, Badgley Mischka is now positioned to better target its customer personas, scale its sub-brands, and engage shoppers across multiple channels with an enhanced online experience.
Results
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33%Increase in Conversion Rate
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10%Increase in Average Order Value
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Improved Page PerformanceDesktop: Homepage (+14), PLP (+27), PDP (+30), SERP (+16) Mobile: Homepage (+10), PLP (+9), SERP (+8)
