Daughters of the American Revolution (DAR)
Modernizing the Shopping Experience for Daughters of the American Revolution
The National Society of the Daughters of the American Revolution (DAR) is a lineage-based non-profit organization for women who are direct descendants of those involved in the United States' quest for independence. They promote education and patriotism and help to spread the ideals of liberty. The organization faced challenges with an outdated BigCommerce store, including the usual inflexibility of an older site. One of its most significant needs was to offer users a customized shopping experience. Americaneagle.com revamped its store on BigCommerce, creating a modern experience with separate workflows for greater personalization. Additionally, they integrated with Circle Commerce to streamline order management and leverage BigCommerce's functionalities effectively. T...